May 23, 2022

Audi and M&C Saatchi accused of plagiarism in new ad

The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin

Mar 22, 2022

The brand ambassador space is so cluttered that you forget who is endorsing what: Gaurav Sinha

The head of marketing and PR at Audi India discusses the brand’s ‘Friends of Audi’ strategy, a different approach to influencer marketing, sales numbers, and more…

Apr 17, 2019

What role should procurement have in creative pitches?

Last week's revelation that Audi is putting its UK ad account up for pitch provoked sympathy and antipathy in equal measure.

Nov 30, 2018

Year-ender 2018: 'Free accessibility is no longer a sign of popularity and reach'

We ask industry leaders for a surprising moment from 2018 and a prediction for 2019

Nov 23, 2018

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India

Jun 18, 2018

Cannes 2018: the ones to watch

As the Lions International Festival of Creativity celebrates the industry's biggest achievements of the past year, these are among the leading contenders for the top awards.