asian paints
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Asian Paints unveils regional packaging celebrating South Indian identity
The packaging for Ace Emulsion and Tractor Emulsion reflect cultural symbols from four southern states.
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Asian Paints expands with 28 new experiential stores in AP and Telangana
These showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture, blended with contemporary aesthetics.
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Asian Paints WoodTech Emporio and Dino Morea explore what’s ‘Truly Italian’
The campaign adds humour and elegance to the idea of authentic Italian craftsmanship.
ICC World Cup: Where does women’s cricket stand after historic win?
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
Walls talk again as Asian Paints brings back familiar hues
The company revisits its iconic ‘Har Ghar Kuch Kehta Hai’ with a modern spin, spotlighting how today’s homes tell their stories differently.
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How creative agencies are humanising brands in the digital age
In a world overflowing with content, the brands that truly connect are the ones that feel like they belong in the conversation, says itch's co-founder and creative head.
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