arun srinivas
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WhatsApp deepens business play with ads, payments, services
At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.
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Microdramas test India’s appetite for stories in 120 seconds
Instagram and homegrown rivals flood the market with bite-sized serials, chasing Gen Z engagement while grappling with uncertain monetisation.
Vivek Malhotra appointed chairperson of IAMAI's digital advertising council
Arun Srinivas and Bharat Gupta are co-chairs
Bru ties up with Aisha
Bru, from the house of Hindustan Lever Limited, has entered into a co-promotional alliance with the film Aisha, which released on August 6, 2010. The co-branded promotional TV campaign was broken across select channels (English entertainment/news/music) and leads viewers into discovering the special "coffee moments" between characters in the film.
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