artificial intelligence
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
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Search shifts from ranking links to answer engines
AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.
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Meta links AI video with India’s festive shopping surge
As Meta rolls out Vibes and its Digital Utsav playbook, the company positions AI tools at the heart of India’s festive commerce.
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CMOs lean on AI, but human ingenuity still holds ground
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
The real risk in playing it safe
Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.
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AI storm: Will agencies sink or soar?
With Meta promising near-automatic campaigns, agencies face a reckoning: adapt AI as partner, or risk being sidelined by platforms.
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