artificial intelligence
Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0
With these introductions, the media agency reframes AI as a strategic planning partner, not an execution shortcut.
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Delegating cognition, one prompt at a time
In the rush to automate, have we stopped thinking about thinking? And what AI is doing to our minds? Publicis' Laurent Thevenet implores.
From spectacle to systems: Why 2026 may force AI to grow up
In a recent blog post, Microsoft chief executive Satya Nadella flags an AI inflection point, warning of a “model overhang” where capability outpaces deployment readiness.
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
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Pakistan English daily Dawn accidentally prints ChatGPT prompt in business report
The internet had a field day.
“AI powers the engine, and humans steer the story in marketing”: Linkedin’s Jessica Jensen
EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep marketing truly powerful and effective.
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