artificial intelligence

3 days ago

All advertising has to become more accountable: Rahul Vasudev

Scibids’ APAC VP says brands now seek metrics beyond reach, linking video and reach-based ads to lower-funnel impact.

4 days ago

63% of Indian CMOs are under pressure to deliver profitability; 53% for revenue growth

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.

Jul 11, 2025

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

Jul 03, 2025

Cannes Lions, AI, and the integrity reckoning

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

Jul 02, 2025

Neuromarketing 2.0: When AI reads the room

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct for micro-expressions, heart rates and heatmaps.

Jun 27, 2025

Inside the first global benchmark for AI creativity in advertising

As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the first benchmark to measure the true creative instincts of large language models.