artificial intelligence
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Beyond the hype: Why most AI projects fail and how to get it right
AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.
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Pakistan English daily Dawn accidentally prints ChatGPT prompt in business report
The internet had a field day.
“AI powers the engine, and humans steer the story in marketing”: Linkedin’s Jessica Jensen
EXCLUSIVE: LinkedIn’s marketing head says while AI sharpens data and precision, it’s human insight, empathy, and creativity that keep marketing truly powerful and effective.
When interesting AI work often gets lost in translation
It is time to reframe AI and why the world’s most transformative technology needs a new language.
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
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Search shifts from ranking links to answer engines
AI-driven discovery is reshaping brand visibility, demanding machine-readable content, structured authority, and multimodal strategies as traditional SEO signals lose relevance.
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