'We are accepting this painful situation in the short-term, to be better prepared for the future,' says CEO and Chairman Arthur Sadoun.
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
'We have learned a lot,' Publicis Groupe chief executive insists.
Speaking exclusively to Campaign, Sadoun set Publicis Groupe's full-year results in the context of the changing nature of the advertising business and the challenges facing the company.
While growth in China declined, Indian operations grew by 0.4 per cent in Q1, 13 per cent in Q2, 3.9 per cent in Q3 and 5.2 per cent in Q4
The tool will be unveiled at the group’s Viva Technology event in Paris in May.
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