appsflyer
Local apps reclaim lost users, not just eyeballs
India’s remarketing spends hit $447 million in 2025, with 99.7% driven by homegrown apps—underscoring a pivot to AI-led reactivation.
How smarter mobile ads are beating big-budget campaigns: Report
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
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AppsFlyer's APAC chief on gearing up for the privacy-conscious marketing era
AppsFlyer has been focused on building out a privacy-focused marketplace, adding ChatGPT to its data clean room and boosting its analytics offerings.
25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking
Opinion: Blocking mobile ad fraud in the billion-dollar gaming industry
Marketers need to be armed with an advanced and sophisticated mobile ad fraud solution and be cautious of every step of their consumer journey, says the author
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