WPP's COO discusses the company's Elevate28 transformation, why trust will become marketing's most valuable currency in the AI era, and why Cannes feels different without Piyush Pandey.
LATEST
Ogilvy earns Network of the Year hat trick at Cannes Lions 2026
Ogilvy was honoured with Network of the Year awards for Asia, Latin America, and North America, and Campaign was there to capture the celebrations as they unfolded.
Are brands running up a creative debt?
AI tools have reduced barriers to execution and enabled unprecedented levels of localisation and adaptation. What they have not done is solve for originality.
FP7 McCann withdraws Cannes Lions shortlisted entry over case study query
“Step buy step” for Ikea was shortlisted four times in the Brand Experience and Activation category.
India enters final Cannes stretch with metal tally holding steady at 5
The country’s metal count remains frozen after Day 3 and Day 4 shortlists failed to convert.
Cannes Lions chair says 40% of entries used AI this year
Percentage of entries using AI doubles compared with 2025.
Campaign Cannes Global Podcast, episode 2: first Lions wins and debating taste
Editors from our sites around the world report from Cannes midway through the festival.
Why some Indian ideas win—and others don't
What separates Indian campaigns that earn global acclaim from those that remain local favourites? Campaign India asks Cannes Lions jurors and industry leaders.
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