app marketing
Apr 30, 2025
How smarter mobile ads are beating big-budget campaigns: Report
Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.
Dec 05, 2024
Indian gaming app marketers expanding their global footprint: Study
While 71% of mobile gaming app marketing spend is focused on 10 countries, marketers in India are looking to maximise revenue opportunities by going against the tide.
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