anuradha sengupta

Nov 18, 2011

“We need to be prudent and not prudes”: Piyush Pandey

While Ambika Soni urged ASCI to speed up review processes, Pandey underlined the importance of evolving with the times.

May 31, 2010

CNBC Awaaz launches Storyboard in Hindi

CNBC Awaaz has launched Storyboard in Hindi, a new property that will focus on the mindset of the Hindi speaking consumer. Anuradha SenGupta, the features editor at CNBC-TV18 and the editor-anchor of Storyboard, is also going to anchor this new property in Hindi.

May 28, 2010

Storyboard in Hindi on CNBC Awaaz this weekend

CNBC Awaaz is launching Storyboard in Hindi, a new property that will focus on how the mindset of the Hindi speaking consumer has evolved through the years. Storyboard in Hindi is all about his mindset, spending power, psyche and his lifestyle. 

Oct 09, 2009

On Storyboard: What the industry thinks of Champions League T20

This week, as the Champions League T20 gets underway, Storyboard gets industry reactions to an untried and untested format.The war between telecom brands continues - it's all about price!All this and a lots of news and views, only on Storyboard at 8:30 am and 2:30 pm on Saturday, 11:30 am on Sunday and 7:30pm on Tuesdays, on CNBC TV18.

Sep 18, 2009

On Storyboard: Sales strategies for the festive season

On Storyboard this week, learn how marketers increase sales in the festive season, especially with the slowdown looming overhead. Storyboard showcases strategies of durables, snacks and garment categories which rely most on the festive spirit for sales.Is marketing a sufficient solution to Onida's problems? Learn more about the Onida's new positioning.Also catch Sachin Tendulkar on the sets of the latest Aviva Life Insurance commercial, and Shots Spot and Noticeboard.

Sep 04, 2009

Storyboard reveals new Colors thrust

This week, watch Storyboard reveal details about Colors' new show. Find out more about the impact of the NRS - IRS merger on the print media. Learn more about Asian laptop brands, Lenovo and Acer, giving the American market leaders Dell and HP a run for their money. Also, don't miss The Nielsen Company's new research on the country's affluent consumers.