LATEST

Pitch update: Microsoft, IBM, Volkswagen, DBS, Polestar, Wipro and more

Fortnightly round-up of adland’s latest account pitches, reviews and wins.

Proof over promises: Traya bets on radical transparency

Swapping scripted marketing for creator-led storytelling, the haircare brand hands narrative control to customers in its #ProofHaiBoss campaign.

Curation cuts through adtech’s fragmentation problem: Gavin Buxton

Magnite’s VP and MD for Asia explains how retail media offers control, while live sports delivers scale without predictability.

Havas CEO Yannick Bolloré earned £6 million in 2025

The chief executive received a base salary of £1.3 million.

OpenAI CMO Kate Rouch steps down

Rouch joined OpenAI in 2025 from Coinbase and has previously held positions at Meta and The Bridgespan Group.

India's e-commerce market to expand from $90 billion today to $250 billion by 2030

A 220-million-strong Gen Z cohort is projected to command 45% of online spend, according to a Google & Deloitte report.

Volkswagen appoints global social media agency

New agency won car brand's business after a multi-stage pitch.

See More

LATEST WORK

Gold ETFs go mobile, storytelling stays grounded...

World Gold Council’s latest film pushes ‘anywhere’ investing, but the narrative...

WATCH

THE WORK

See More

PARTNER CONTENT

Podcasts