The Orris account is estimated to be upwards of Rs 15 crores, the media spend on Vimal Paan Masala is estimated to be over Rs 10 crores
The agency will be headed by Sanjay Sharma and Anil Verma
Mudra North & East has brought in Raylin Valles and Vandana Katoch as creative directors. They will report to Anil Verma, ECD at Mudra North & East. Valles joins from Publicis, Delhi, where he worked on brands such as Aviva, Maggie, Nestea and HP. Valles has also worked with internationally with Saatchi & Saatchi- New Zealand, BBDO- Malaysia and Grey Worldwide- Bangkok.
Mudra has come out with a commercial for Moov Neck and Shoulder, a new variant launched by Paras Pharmaceuticals. The variant is a concoction made for alleviating pain in the neck and shoulder regions of the body.
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