From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
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Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Influencers turn movie launches into always-on distribution engines
From trailers to feeds, creator-led promotions now anchor film launches, reshaping budgets, discovery mechanics and how opening momentum is measured.
Madison Media pushes AI upstream in media planning by launching MbrAIn, Madison 3.0
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Amagi files INR 1,789-crore IPO, January debut set
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