Jul 28, 2010

New Anchor toothpaste TVC walks the fun route

Ogilvy & Mather's new TVC for Anchor toothpaste is based on the proposition "Daant fit toh life hit". The film features a newly wed wife, who decides to make a cake for her husband before he gets home from work. As she twirls around with her creation, it flies off the plate, dents the fridge and breaks the floor tile. When the husband returns, he instantly heads for the hard-as-stone cake, inspite of much restraining. However, he manages to bite into it just fine.