Former COOs of Lodestar UM will continue to report to Shashi Sinha, CEO, IPG Mediabrands India
Agency bags mandate for Sony’s consumer electronics and mobile handsets businesses following a multi-agency pitch
The appointment follows a global alignment to consolidate Microsoft’s digital media buying and search. Lodestar UM has been the media AOR for Microsoft India for the past 10 years.
Arati Rao analyses the rebranding of the MCCS news channels
Lodestar UM’s Anamika Mehta shares her recommendations for a weekend read
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