analytics
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A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps
Zeno Group makes key hires in digital and analytics
Divya Uttam joins from Havas Worldwide while Shipra Malik was with GTB.
Future Group ropes in Vinay Bhatia as CEO, loyalty and analytics
He was SVP – marketing and loyalty at Shoppers Stop prior
Marketing analytics: It's now or never
The author offers some good reasons to take full advantage of analytics, and a framework to help get started
Q&A: Sandeep Pandey, principal partner, consulting & analytics, Mindshare
Mindshare's Sandeep Pandey talks about the consulting business, business intelligence initiative Live, and intent to grow intelligence to account for a third of consulting revenues
Adtech 2012: “Identify what is being searched and then create content”: Amit Singh, Google
Master Class 2 focuses on ‘Content as a brand building approach for digital’ at ad tech 2012
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