amul

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Blog: Amul - where has the smile gone?
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Sep 11, 2018

Blog: Amul - where has the smile gone?

The author believes it is easy to poke fun at others. It is a different story all together when it is you that is in trouble.

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Cannes Contenders 2018: FCB India
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May 13, 2018

Cannes Contenders 2018: FCB India

Believe your entry deserves a Lion? Send us the work and the case

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Goafest 2018: 'Getting a message out in 30 seconds is really tough': Sidharth Malhotra
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T.O.M. Tweets
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Mar 23, 2018

T.O.M. Tweets

Some tweets that caught our attention over the last seven days

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Blog: Arrey bhai, why would you do that?
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Jun 29, 2017

Blog: Arrey bhai, why would you do that?

Conflict of interest is not confined to cricket players and the multiple positions of authority they hold within the ecosystem. Brands associated with cricket too are getting themselves into strange situations.

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Amul chief has a word of advice to Patanjali
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Apr 18, 2017

Amul chief has a word of advice to Patanjali

R S Sodhi, MD, GCMMF, the maker of Amul, speaks about the importance of maintaining healthy relations with advertising agencies, how Patanjali is mirroring the Amul strategy and what Patanjali could do better.