amul
Meme mechanics for marketing mastery
As a modern social media tool, memes offer brands a perfect opportunity to connect with consumers and create lasting impressions online, says the assistant professor for marketing at New Delhi's International Management Institute.
Asia-Pacific Power List 2024: Jayen Mehta, Amul
Mehta is moving fast to expand Amul’s global footprint, while pivoting its growth around innovation, impact and sustainability.
Moving from ‘make in India’ to ‘make in my district’: RS Sodhi
In this series, Campaign India speaks with Indian brands that set up operations in the country pre-independence and continue to dominate their space
At Amul, we don’t check if our advertising is working or not: RS Sodhi
GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise
Dairy has potential since most regions around India are milk deficient: RS Sodhi
The MD of GCMMF (Amul) put forward India’s export potential for dairy and processed food in a session organised by FICCI
Blog: The year advertising and marketing made it to dining table conversations
TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020
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