amul

2 days ago

At Amul, we don’t check if our advertising is working or not: RS Sodhi

GCMMF’s (Amul) MD speaks about how the company engaged in brand building during the lockdown last year by continuing to advertise

Apr 07, 2021

Dairy has potential since most regions around India are milk deficient: RS Sodhi

The MD of GCMMF (Amul) put forward India’s export potential for dairy and processed food in a session organised by FICCI

Dec 31, 2020

Blog: The year advertising and marketing made it to dining table conversations

TRP scams, Amul’s advertising during re-runs on shows on Doordarshan, boycotts of brands due to hurt sentiments, and a campaign featuring celebs from the 90s – advertising, media and marketing sure made it to mainstream conversations in 2020

May 21, 2020

Bundesliga welcomed back on TV in India by 15 new brands

The league returned with 44 minutes of advertising during the six games that were broadcast last weekend

Sep 30, 2019

Unmetric Engagement Meter: Twitter top 10 (11-20 September)

Posts from Amul, Oppo, Realme and more...

Sep 23, 2019

Blog: The incongruity of cricket sponsorships

The author studies Amul and Byju's associations with the South African and Indian cricket team respectively