The agency will handle Fruitnik, Amrutanjan Care and other planned launches
The Chennai branch of the agency will handle the account
Vizeum India, part of the Aegis Media group has been appointed the media AOR for Amrutanjan. The size of the business is in the region of Rs 1.5 crore. The account was previously handled by Media Direction.
Most brands are revamping their image and communication to target youth. Amrutanjan is the latest to join this bandwagon with its latest campaign 'Be Ready'. The campaign has been created by Mudra South.Bobby Pawar, chief creative officer, Mudra says, "We are re-launching the brand to add more weight to it and to make it more relevant. We needed to re-energise the brand without changing its core proposition."
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