Dec 02, 2021

Mirabai Chanu and Bajrang Punia power through the pain with Amrutanjan

Watch the film conceptualised by RK Swamy BBDO here

May 13, 2021

Shraddha Kapoor and Comfy make a sanitary case for menstrual hygiene

Watch the film conceptualised by RK Swamy BBDO here

Aug 28, 2012

Amruntanjan appoints Vizeum for Fruitnik and Amrutanjan Care

The agency will handle Fruitnik, Amrutanjan Care and other planned launches

Aug 01, 2012

Amrutanjan appoints Lowe Lintas and Partners

The Chennai branch of the agency will handle the account

Feb 08, 2010

Vizeum appointed media AOR for Amrutanjan

Vizeum India, part of the Aegis Media group has been appointed the media AOR for Amrutanjan. The size of the business is in the region of Rs 1.5 crore. The account was previously handled by Media Direction.

Nov 24, 2008

Amrutanjan undergoes a makeover

Most brands are revamping their image and communication to target youth. Amrutanjan is the latest to join this bandwagon with its latest campaign 'Be Ready'. The campaign has been created by Mudra South.Bobby Pawar, chief creative officer, Mudra says, "We are re-launching the brand to add more weight to it and to make it more relevant. We needed to re-energise the brand without changing its core proposition."