amit wadhwa
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CMOs lean on AI, but human ingenuity still holds ground
While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.
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Dentsu bets on podcasting as India’s audio market matures
Amidst tightening margins worldwide, the global holding company launches a podcast network in India to test audio’s value in branded storytelling.
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Dentsu Lab in India trades innovation theatre for rapid prototypes
With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.
Client collaborations, creative tech, and campaign growth: Amit Wadhwa on Dentsu India’s 2024 strategy
The CEO of Dentsu Creative, South Asia, speaks to Campaign about the Group's key developments this year, including new client wins, regional expansions, and a focus on innovation in India.
Dentsu International launches Dentsu Creative, Ajay Gahlaut gets extended role
The agency has consolidated DentsuMB, 360i and Isobar into one global creative network
Ayesha Ghosh and Titus Upputuru to exit dentsu
Ghosh was CEO at Taproot dentsu, while Upputuru was NCD
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