aman ki asha

Dec 27, 2012

Aman Ki Asha celebrates the Indo-Pak cricket bond

WATCH the ad films created by Taproot India

Apr 20, 2011

'Aman Ki Asha' to be featured in Centre Pompidou exhibition in Paris

From May 25-September 19, The Centre Pompidou is to present a major exhibition that explores Indian society through the eyes of Indian and French artists

Feb 01, 2011

Anant’s Blog: Of No TV Day and India Positive

One works, the other doesn’t

Jan 28, 2010

All the hype and hoopla can’t help Aman ki Asha

When I first saw the Aman ki Asha campaign, I liked what I saw. A campaign promoting hope for peace between India and Pakistan, supported by the largest newspapers of both countries (in India’s case, the largest English newspaper).And as the campaign rolled out, I grew less and less enthusiastic and tried to understand why there was no buzz.Simply put, the campaign sets a goal for itself that is out of the realm of the possible and the probable.