Watch the film conceptualised by Business of Ideas here
Twinkle Khanna is sparkling on the endorsement scene
Can the latest Miss World title re-ignite sponsor interest in beauty pageants?
McCann Erickson has created a new TVC featuring brand ambassador Aishwarya Rai Bachchan for L'Oreal's new Total Repair 5 shampoo. In the TVC, Rai Bachchan is shown conveying the brand's message through the traditional method of testimonial advertising with Rai giving consumers five reasons to change their shampoo.
In keeping with its reputation to rope in high profile Bollywood actors for brand Lux, HUL has now roped in Abhishek Bachchan and Aishwarya Rai in the latest campaign. The last campaign for Lux featured Priyanka Chopra in a Cindrella-esque setting. JWT has been behind both of these campaigns.
The eighth edition of New Generations, Cartoon Network's patented kids' lifestyle research has some refreshed insights for marketers about consumption patterns, likes and dislikes amongs children.First up, the power of consumption amongst kids has increased (34% over 2008) and they received a total of Rs 664 crore* in pocket money and gift money in 2009. That's an increase of 39% over 2008.
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