Adfest has unveiled the theme for next year’s event – ‘Made in Asia,’ which will also become the festival’s permanent tagline. Created by Ben Welsh, executive creative director at M&C Saatchi in Sydney, the ‘Made in Asia’ tagline attempts to convey the festival’s heritage as a premier regional advertising festival in the Asia Pacific. Adfest 2009 is scheduled to begin from 19-21 March 2009 in Pattaya, Thailand.
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