Total adex to reach Rs 80,678 crores; 48 per cent of that to come from TV, 23 from print, 20 from digital, four each from radio and outdoor and one from cinema
TV's share reduces to 45 pc of all revenue, print stays at 30 pc, digital is at 15 pc
Earlier report for India predicted 18.4 per cent growth in spend this year
The report forecasts India’s advertising investment to reach an estimated Rs 48,977 crores in 2015
Expects elections to boost spending by 2.5 per cent
GLOBAL – Ad spend in Asia-Pacific is expected to reach US$162.4 billion this year and to continue growing at a CAGR of 9.4 per cent to overtake North America in 2014, according to a report by eMarketer, in collaboration with Starcom MediaVest Group (SMG).
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