adex
Toilet soaps dominate TV advertising in 2025: TAM AdEx
Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.
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Magna forecasts a 7.7% increase in India’s adex for 2026
With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
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Jaipur leads India’s radio ad volumes in H1-2024: TAM AdEx report
Gujarat and Maharashtra retained their first and second positions in ad volume shares, with 20% and 19% respectively, during this period.
GEC ad volumes plunge by 6% in H1 2024: TAM AdEx report
Despite this decline, the 'Hindi GEC' category maintained its dominance as the leading ad genre, accounting for 24% of the total ad volumes during this period.
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