acquisition

WPP acquires InfoSum to drive AI-based data offer
Apr 04, 2025
Shauna Lewis

WPP acquires InfoSum to drive AI-based data offer

Brian Lesser, currently global chief executive of Group M, joined from InfoSum in September 2024.

Omnicom and IPG shareholders approve takeover in key ‘milestone’
Mar 19, 2025
Gideon Spanier

Omnicom and IPG shareholders approve takeover in key ‘milestone’

US-based Omnicom still requires consent of regulators in 17 markets to acquire IPG.

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients
Mar 07, 2025
Gideon Spanier

Publicis buys identity firm Lotame as Arthur Sadoun updates AI pitch to clients

CEO outlined client examples in 23-minute video presentation.

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group
Dec 09, 2024
Gideon Spanier

Omnicom agrees to buy Interpublic in deal to create world’s biggest agency group

Agencies hail their “complementary” assets and cultures.

MediaSense buys R3 as it eyes global client opportunities in creative
Nov 12, 2024
Gideon Spanier

MediaSense buys R3 as it eyes global client opportunities in creative

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

Publicis Groupe buys Mars United Commerce for undisclosed sum
Sep 20, 2024
Lucy Shelley

Publicis Groupe buys Mars United Commerce for undisclosed sum

The acquisition follows Publicis Groupe’s purchase of Influential this summer.

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