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Why OTT is influencing the next big trends in advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
Picks of the Week: Work that wowed us
Every Friday, Campaign India picks its favourites from the work published on the website
Great Khali and Murthy learn why they should #CheckAcko for car insurance claims
Watch the film conceptualised by DDB Mudra here
Cannes Contenders 2021: Leo Burnett India
Believe your entry deserves a Lion? Send us the work and the case
Rohit Sharma, Jasprit Bumrah and Krunal Pandya turn naysaying Arshad Warsi into Acko believer
Watch the film conceptualised by Leo Burnett Orchard here
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Creative critique from a gender lens: 8-12 March
Dr AL Sharada, director, Population First, reviews a selection of ads from last week
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