abhishek gupta

Apr 18, 2024

BEI Confluence takes on new clients, bolsters leadership

The agency has won a slew of new clients in the FMCG sector including Bector’s Cremica Biscuits and English Oven bread, Wai Wai Instant Noodles from CG Foods, and Rajhans Nutriments—the makers of Schmitten Chocolates.

Jan 24, 2024

The CMO’s MO: The industry should bring in simplification in communication - Abhishek Gupta, Edelweiss Tokio

Edelweiss Tokio Life Insurance's CMO reveals his love for the mountains, the reason why he advocates for simplifying insurance communication, emphasising the urgent necessity to make it easily understandable

Jul 10, 2020

Edelweiss Tokio Life Insurance gets Sonu Sood for 'income plan'

Watch the ad film conceptualised by Left of Center Marketing here

May 29, 2019

Opinion: Marketing is not a department, it is a culture

The author explains how marketing can cease to be a department and transform into a culture.

May 13, 2019

Campaign Webinar IRS 2019: "Kish Grid selection has been done away for less than one percent of the sample size"

The panelists from marketing, research, media services and publishing dissected the findings of the readership survey and answered a range of queries from participants. View the entire recording here.

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