abhik santara
Aura is not just another AI tool, it chases deadlines too
Claiming to slash production time, not brand value, ^a t o m Network’s new AI-driven creative engine promises speed and strategic smarts for tired marketers.
Opinion: Joining a start-up agency is a terrible idea
Is joining a start-up agency rewarding and the right career move for people who have spent less than a decade in the business, asks the author
IPL 2022: Adland's favourite and least favourite campaign
Among the ads discussed are Spotify, Cred, Jaquar, Jar, Vimal Elaichi, Kamla Pasand and Zepto
^ a t o m enters Metaverse with four employees
The agency wants the four of them to take care of advertising briefs from around the world
Goafest 2022: 'I'd want for print and radio to be the minor categories that they really are'
Campaign India catches up with regulars attending Goafest to ask them to list what they want from the festival in 2022
Hampa assigns creative and media mandate to ^ a t o m
Account won post a multi-agency pitch
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