Tata Teleservices Maharashtra has empanelled Outdoor Media Integrated (a division of Laqshya Media) and Navia Asia as its outdoor media agencies to launch its GSM service Tata DOCOMO. It has also awarded media duties to Square Circle Outdoors for Out-of-Home (OOH) solutions for Brand Tata Indicom.OMI will handle the Maharashtra market (excluding Mumbai) and Goa. Navia Asia will work for the Mumbai market. The agencies will look into the planning, buying and executing of outdoor media solutions for TTML’s soon-to-be-launched GSM business.
Tata Indicom launched their services in Jammu & Kashmir two months back. Contract Advertising created a TVC to announce the launch in the state. Shot by Pradeep Sarkar of Apocalypso Filmworks, the TVC tells the love story of a young couple in Jammu & Kashmir, who although initially reticent about expressing their love for each other, are empowered by Tata Indicom's services to do so.Watch the TVC below:
'Suno Dil ki Awaaz' is what Tata Indicom is saying again, this time with the help of cricketers Pathan brothers (Yusuf and Irfaan). Contract Advertising has designed this new campaign for Tata Indicom which will be on air on 7 December.
Contract Advertising launches its first work after winning the creative account of Tata Indicom in April 2008. 'Suno dil ki awaaz' is the new proposition offered by the brand in the latest campaign.
Contract Advertising has finally scooped the Tata Indicom account. Abdul Khan, Head Marketing, Tata Teleservices confirmed the news to Campaign India. “Draftfcb Ulka continues to work with us on certain assignments,” said Khan. The agencies that participated in the pitch included Draftfcb Ulka, Contract Advertising, Grey Worldwide, Saints & Warriors, TBWA and McCann Erickson. Updates to follow
Tata Indicom, which had called for a review of its creative business sometime back, will finalise the shortlist of agencies next week. Campaign India reported that Tata Indicom had called for a pitch last week.
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