Lifebuoy
For Unilever, pandemic provides new purpose for brand Lifebuoy
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion
Unilever could help support smaller agencies with early payment
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
WARC Media 100: Mindshare Mumbai ranked fourth among most awarded media agencies worldwide
India retains seventh position among top ranked countries
Mindshare system reaches rural India where the internet doesn't
The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.
Spikes Asia 2019: Mindshare India strikes Platinum and Golds at Tangrams
Mindshare India won a Platinum, two Golds at the Tangrams Effectiveness & Strategy Award
WARC Media Awards 2018: Mindshare bags Grand Prix in 'Best use of Data'
The win came for the entry 'the adaptive data lighthouse' for Lifebuoy
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