Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
India retains seventh position among top ranked countries
The company has launched an audio-call system that allows brands to talk to up to 25,000 consumers at a time—no internet required.
Mindshare India won a Platinum, two Golds at the Tangrams Effectiveness & Strategy Award
The win came for the entry 'the adaptive data lighthouse' for Lifebuoy
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