Lifebuoy
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition
Advertising used to be very basic, but today it's very creative: Madhuri Dixit
The actor spoke with Campaign India about her experiences in advertising and how far she thinks the industry has come
'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes
An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out
For Unilever, pandemic provides new purpose for brand Lifebuoy
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion
Unilever could help support smaller agencies with early payment
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
WARC Media 100: Mindshare Mumbai ranked fourth among most awarded media agencies worldwide
India retains seventh position among top ranked countries
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