Holding companies WPP, Publicis, Omnicom and Interpublic firmly put the recession behind them in 2010, all returning positive growth in annual revenue of up to 19.8 per cent
JWT has released its fifth annual year-end forecast of key trends that will drive or significantly impact consumer behaviour in the year ahead.According to the forecast, 2010 will see more brands disclosing everything from calorie counts on menus to carbon emissions to sourcing details; a proliferation of products and services catering to the over-65 set; and an explosion of location-based or -aware services that leverage data from a user’s mobile phone.
If there is a single word which will dominate the business in 2010, that word is ‘negotiation’.Last week, OMD was awarded the Unilever media account in China. According to sources, the incumbent agency, Mindshare, was willing to reduce their fee by 25% compared to the previous year. OMD, it seems, has agreed to take on the account at a price that is a whopping 33% lower than Mindshare’s fee of last year.That is the story of the next year in a nutshell.
As we come to the end of 2009, a few stray thoughts and observations (all my own work).Like, the year will begin with a bang with the announcement of who has won the Unilever account in India. I wait with bated breath.Like, the Hindi GEC space will see more and more action, more reality shows, more stress for senior management in the GECs and lots of moolah for the production houses.Like, English print media in the general news space will be under more pressure next year, both in terms of lower circulation and lower yields.
Still 188 days to go before we're treated to soccer's biggest extravaganza - the 2010 FIFA World Cup. 32 teams are pitted against each other, divided into eight groups. The all important draw takes place tonight.
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