Campaign India Team
Mar 07, 2022

News updates - week of 7 March

In the news: Belora Cosmetics, BoAt, Ubon

Belora Cosmetics partners Kiara Advani 

 
Makeup brand Belora Cosmetics has appointed Kiara Advani as its brand ambassador. She will play a central role in assisting Belora to engage deeply with its audiences. The brand has already rolled out its first campaign featuring Advani and is being promoted across digital, social media, OTT and OOH.

 

BoAt appoints Rashmika Mandanna 

 

BoAt has announced the appointment of actor Rashmika Mandanna as brand ambassador for its wearables category. With this association, the brand rolled out a campaign #DanceThroughLife featuring Mandanna for Women's Day. 

 

 

Ubon gets Neha Kakkar 

 

Ubon has announced the appointment of singer Neha Kakkar as its brand ambassador. With this association, the brand aims to enhance its customer base. 

 

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

10 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

11 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

13 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’