Nabhi Sutra highlights DIY wellness with ‘granny says’ campaign
Nabhi Sutra has launched a digital-first campaign titled ‘Granny Says’, bringing back traditional Ayurvedic wisdom through intergenerational storytelling. The campaign features Nalini Amma and her granddaughter Navya sharing simple DIY health rituals on Instagram and Facebook. Eschewing celebrity-led marketing, the initiative uses short-form, native content to emotionally connect with audiences and revive cultural memory. Founder Swati Vakharia calls it a return to lived wellness rather than nostalgia-driven trends, focusing on relatability over product placement.
Safari and boAt launch bluetooth-enabled trackable luggage
In collaboration with boAt, Safari has launched the Safari Trackr range of smart luggage, debuting during Amazon Prime Day. The Bluetooth-enabled collection allows real-time tracking through the boAt Tag, compatible with both Android and iOS. Promoted through two digital films, the campaign ‘Your Safari Got Safer’ presents everyday luggage mishaps with a humorous yet functional lens. The polycarbonate-built range blends design with technology, offering peace of mind and style in three sizes and colours, starting from INR 4,499.
boAt introduces Nirvana Zenith Pro and Ivy Pro with sound council
boAt has unveiled its next-generation flagship TWS earbuds—Nirvana Zenith Pro and Ivy Pro—co-tuned by the newly formed boAt Sound Council. Comprising filmmaker Imtiaz Ali, sound engineer Luca Bignardi, and tech influencer Technical Guruji, the council blends cinematic storytelling, acoustic precision, and tech relevance. The campaign focuses on emotional resonance and creative utility, redefining audio innovation for experience-led consumers and positioning boAt as a cultural brand beyond just audio devices.
India Gate launches Gut Pro Oil to promote digestive wellness
India Gate has introduced Uplife Gut Pro Oil, India’s first cooking oil fortified with Pro Digest, through a campaign themed ‘Keeps Your Gut Revving’. The campaign draws parallels between fuelling the body and maintaining a high-performance engine, aiming to shift everyday kitchen choices towards digestion-friendly options. The launch includes expert-led creator content, an interactive WhatsApp Gut Score tool, and a 360° outreach across digital, OTT, and in-store touchpoints.
Bingo! turns viral reel into nationwide ‘tedhe Medhe’ movement
Bingo! Tedhe Medhe’s #SabkaJawaabTedheMedhe campaign began with a viral reel by creator Deepankar Koshta and evolved into a high-engagement snack anthem. Music producer Anshuman Sharma turned the catchphrase into a jingle, followed by a meme-worthy dance video by Parveen Sharma. With over 112 million views and brand collaborations across platforms, the campaign showed how a quick response to internet culture and user-generated content can result in authentic, large-scale brand engagement.
Kinder Joy partners with the princess of Lunavada to launch Disney toy range
Kinder Joy has unveiled its limited-edition Disney Princess toy collection with a 360° campaign featuring Rajkumari Mrinalini Kumari of Lunavada. Blending royal heritage with Disney values, the launch highlights courage, kindness, and individuality. A partnership with Blinkit enables doorstep delivery of the toys, enhancing accessibility. The campaign positions Kinder Joy at the intersection of magic, nostalgia, and modern consumer expectations.
Antara AGEasy and Anupam Kher advocate for active ageing
Antara AGEasy has launched a digital campaign with actor Anupam Kher to reshape perceptions around ageing in India. The initiative promotes senior-specific wellness products that empower independent living. Through ad films and digital outreach, the campaign frames ageing as an active, manageable life phase, reinforcing dignity and confidence for India’s ageing population.
Century Real Estate brands North Bengaluru as the ‘center of now’
Century Real Estate has rolled out an OOH campaign at Mekhri Circle in Bengaluru under the banner ‘The Center of Now’, positioning North Bengaluru as the city's emerging economic and infrastructural hub. Inspired by BBMP signage aesthetics, the installation links legacy with forward momentum. The campaign underscores Century’s role in shaping the region’s transformation, backed by its significant landholding and pipeline of integrated developments.
Organic Tattva launches ‘har maa ka vishwas’ with Kareena Kapoor Khan
Organic Tattva has introduced its latest campaign ‘har maa ka vishwas’ featuring Kareena Kapoor Khan to advocate for clean eating. The campaign emotionally highlights mothers’ trust in organic staples and the power of food in shaping family wellness. It marks a push towards mindful kitchen choices and environmentally sustainable living. A full-scale digital and television rollout is underway, supported by expert-driven conversations on purity and pantry transformation.
Tyaani Jewellery unveils Kalki Koechlin as face of The Tyaani artform
Tyaani Jewellery by Karan Johar has welcomed Kalki Koechlin as the latest ambassador for its ‘Forces of Tyaani’ campaign. Kalki showcases the evolved Tyaani Artform—an innovative, lighter version of Polki jewellery that blends tradition with modern aesthetics. Styled in a bold, barefaced look, she represents the brand’s celebration of individuality and inner strength, joining previous ambassadors such as Shefali Shah and Rasika Dugal.
‘first Copy’ on Mx Player sparks cross-industry campaign wave
Amazon MX Player’s original series ‘First Copy’ has inspired a multi-brand marketing wave across sectors. With its catchy title and nostalgic tone, the phrase “Sirf ek original hai, baaki sab first copy hai” has been adopted by brands like Bikaji, Pulse, Sunfeast, and Lee to highlight their originality. The campaign reflects how a streaming show can become a cultural moment, blending entertainment with sharp, brand-led social commentary.
Volkswagen India collaborates with Jasprit Bumrah to champion precision and performance
Volkswagen India has announced a strategic partnership with cricketer Jasprit Bumrah to embody the shared values of precision, control, and reliability, aligning him with the Volkswagen Golf GTI. Described as a creative alignment rather than a conventional collaboration, the campaign positions both Bumrah and the GTI as icons of consistency and discipline. The association aims to enhance brand appeal in India by spotlighting attributes such as character and credibility, positioning Volkswagen as more than just an automotive brand but one that connects with personal values and aspirational leadership.
Medibuddy campaign tackles monsoon illnesses with preventive health focus
MediBuddy has launched its #RainingHealthyHabits campaign to promote preventive care during the monsoon season, shifting the narrative from reactive treatment to everyday preparedness. Told from the perspective of a sidelined monsoon office virus, the campaign celebrates quiet acts of self-care like timely health check-ups, immunity building, and hygiene practices. Conceptualised by MediBuddy’s in-house creative team, the digital-first film encourages employees to take charge of their wellbeing, highlighting a broader cultural move towards sustainable health consciousness in the workplace.
Equentis launches ‘don’t invest in the stock market’ to push for registered advisors
Equentis Wealth Advisory has unveiled a provocative campaign with the message “Don’t Invest in the Stock Market” unless through a SEBI-registered advisor. The initiative aims to raise awareness around safe and informed equity investing, addressing the risks posed by unregulated advice and speculative behaviour. With under 8% of Indians currently investing in equities, the #AdvisorZarooriHai campaign urges investors to seek professional, regulated financial guidance. Conceptualised in-house, the digital campaign reflects Equentis' commitment to financial inclusion and long-term wealth creation through credible advisory.
McDonald’s marks international fries day with freebies and a humorous spot
To celebrate International Fries Day on 11 July, McDonald’s India (West and South) launched a witty campaign offering free fries with the first 250 orders per outlet. The campaign features the company’s CFO comically struggling with the economics of giving away fries, reinforcing the brand’s iconic snack appeal. Developed by DDB Mudra, the ad also spotlights quirky ‘Fries personalities’—from Fries Thieves to Experimenters—inviting customers to indulge in the celebration. The initiative, in collaboration with McCain, applies to both in-store and online orders meeting specific criteria.
LenDenClub celebrates 10 years with ‘Bharat’s Silent Heroes’ campaign
LenDenClub has launched a heartfelt campaign titled ‘Bharat’s Silent Heroes’ to mark its 10th anniversary by honouring everyday lenders who have powered grassroots financial change through peer-to-peer lending. The film features ordinary individuals—from teachers to vendors—who invested quietly in others’ dreams without seeking recognition. With poetic storytelling and emotionally charged visuals, the campaign highlights how trust-based lending has contributed to financial empowerment across India. It celebrates the platform’s evolution and reaffirms its commitment to inclusive, purpose-driven finance.
Vikas Khanna and Quaker reimagine oats In 10-day culinary challenge
Quaker has partnered with Michelin-starred chef Vikas Khanna for a 10-Day Quaker Oats challenge, showcasing the versatility of oats through a series of reimagined Indian and global recipes. From pulao to muffins, the campaign presents oats as a nutritious, fibre-rich, and protein-packed kitchen staple fit for diverse tastes and cooking styles. As health-conscious Indian consumers increasingly seek flavourful yet functional meals, the campaign encourages them to incorporate oats into daily routines. It reinforces Quaker’s commitment to accessible, enjoyable nutrition with a modern culinary twist.
Instamart paper bags become Gen Z’s canvas ahead of world paper bag day
Ahead of World Paper Bag Day, Instamart’s recycled brown paper bags have sparked a wave of creativity on Instagram, with Gen Z and content creators turning the humble bags into DIY notebooks, tote bags, crayon portraits, and even castles. These transformations reflect a wider cultural movement driven by sustainability, mindfulness, and self-expression. The organic trend repositions packaging as a medium for activism and art, aligning with eco-conscious values. Instamart’s choice of recycled kraft paper has evolved into a symbol of creative reuse, resonating deeply with younger, environmentally aware audiences.
‘Look Good Feel Good’: Raymond and Goonj continue to clothe with dignity
Raymond has partnered with Goonj once again to launch the 2025 edition of its annual garment exchange initiative, ‘Look Good Feel Good’. The campaign, supported by actor and philanthropist Sonu Sood, promotes the idea that thoughtfully donated clothing can restore dignity to those in need. Running from July 4 to 27, the initiative encourages customers to donate wearable garments in exchange for stitching vouchers, redeemable on Raymond fabrics. The contributed clothes will be processed by Goonj’s circularity centres and distributed as part of material kits to rural communities, supporting local development projects. Last year’s edition collected over 4 lakh garments, with strong participation from states like Maharashtra, Gujarat and Delhi — a trend expected to continue in 2025.
When Bullet eets Bhaker
Golden Bullet has collaborated with Buzz Makers to release its latest brand film, ‘Champions Choose The Best Tools’, featuring Olympic double bronze medallist Manu Bhaker. The film draws a parallel between professional shooters and skilled workers, celebrating focus, precision, and the right tools. With a narrative rooted in real-world excellence, the campaign highlights the brand’s long-standing commitment to quality and reliability since 1963. Kamal Kampani and Akash Kampani of Industrial Tools Corporation called the film a tribute to India’s unsung heroes, while Krishnaa D Jajoo of Buzz Makers emphasised the importance of empowering workers through innovation — especially in a time when skilled labour is in decline.
Tata Soulfull launches ragi bites no maida choco with 'scan and win' promo and nicktoon integration
Tata Soulfull has introduced an improved version of its ragi bites no maida choco, featuring no palm oil, enhanced chocolate flavour, and 25% crunchy millets. The snack now includes a QR code for a new digital game, 'Ragi Rally', starring the mascot Cruncha Muncha. A ‘Scan and Win’ promo offers prizes including a trip to Singapore. For the first time, Cruncha Muncha will appear in animated segments of nickelodeon’s Chikoo aur Bunty, delivering the brand’s message in an engaging format.
Abbott launches Digene Insta on the go for 2-second relief from acidity
Abbott has launched Digene Insta On the Go — an instant, water-free antacid in a 10 ml sachet. Designed for modern, busy lifestyles, it offers relief in just two seconds from acidity and indigestion. Based on consumer insights, the solution is portable and ready to use. A digital-first campaign titled 'Acidity Kaheen Bhi Ho, Digene Insta On the Go' has been rolled out across platforms, including outdoor and retail touchpoints.
Pride of Cows partners with Faye D’souza, Jatin Sapru and Kamiya Jani for dairy transparency campaign
Pride of Cows has bolstered its campaign 'What’s the Source of Your Milk?' by collaborating with journalist Faye D’souza, sports broadcaster Jatin Sapru, and influencer Kamiya Jani. The brand advocates traceable dairy sourced from its own farm, offering unmatched purity. The campaign spans print, digital, and influencer content, aiming to empower consumers to question the origins of their milk.
Davaninja serves up 'Game. Set. Meds.' campaign with Avantika Dassani and Udai Chopra
Davaninja has released a playful campaign titled 'Game. Set. Meds.' starring actor Avantika Dassani and co-founder Udai Chopra. Set during a dramatic pickleball match, the film highlights Davaninja’s promise of delivering 100% of medicines within 60 minutes. The campaign showcases the brand’s commitment to tackling health emergencies swiftly and reliably.
Heerson marks 50 years with in-store campaign offering gold coins and discounts
Heerson, a Mumbai-based mithai and dry fruit store, is commemorating its 50th anniversary with a customer campaign running from 1 July to 1 August 2025. Customers spending INR 1,000 or more at the outlet receive a scratch card guaranteeing a discount of 5% to 10% on their next visit. Out of all cards distributed, 50 will include a gold coin prize, to be presented at a felicitation event on 2 August. Founded in 1975, Heerson has built a consistent customer base over several decades, particularly among Gujarati, Marathi, and Hindi-speaking communities.
Grapes Worldwide develops an interactive campaign for MamyPoko Pants using AI
Grapes Worldwide has designed an Instagram-focused campaign titled Poko’s Day Out for MamyPoko Pants to mark the birthday of the brand’s mascot, Pokochan. Audience members contributed suggestions in real time, which were used to create visual content depicting Pokochan visiting various locations such as the Taj Mahal, Hawa Mahal, and a wildlife safari. The campaign was supported by an AI tool, Three Zinc, developed by Grapes, which enabled quick content creation. More than 20 scenarios were shared online based on live user input.
Klook launches 'The Best You' campaign featuring Bharti Singh
Klook has launched a new travel-focused campaign called The Best You, featuring comedian Bharti Singh, aimed at portraying travel as a personal and reflective activity. The initiative is part of a broader collaboration with the Times Black ICICI Bank Credit Card, offering participating cardholders benefits such as preferential pricing and priority access on Klook’s platform. The campaign includes Singh’s reflections on using travel as a way to pause and focus on individual experiences. The partnership also includes plans for expanded benefits and destination coverage.
Teamology to handle PR for eyewear brand Rawbare
Teamology Softech and Media Services has been assigned the public relations and media communication responsibilities for Rawbare, a company active in the premium eyewear market. The agency will oversee brand positioning, media outreach, and influencer coordination. Rawbare operates through both online and offline channels in Indian cities. This assignment adds to Teamology’s portfolio in sectors such as fashion, consumer goods, and lifestyle.
Nom Nom Express expands Mumbai presence with multi-channel campaign
Nom Nom Express, a Pan-Asian quick service restaurant brand from Aspect Hospitality, has launched a citywide marketing campaign across Mumbai beginning 1 June 2025, aimed at increasing visibility as it works towards a target of 51 outlets by July 2025 (up from the current 27 across Mumbai, Pune, and Hyderabad). The campaign includes full branding on three local trains (one each on the Western, Central, and Harbour lines), advertisements on BEST and Thane buses, and over 750 branded auto-rickshaws in Bandra, Thane, and Navi Mumbai. It also features a branded jingle and RJ mentions on Ishq FM, Red FM, and Magic FM during morning peak hours, along with digital placements on Spotify and JioSaavn, where the campaign has reached over five million impressions.
Olyv launches first outdoor campaign in Kolkata featuring Sourav Ganguly
Olyv, a digital lending platform, has launched its first out-of-home campaign in Kolkata featuring its brand ambassador Sourav Ganguly, starting 4 July 2025 to coincide with his birthday month. The campaign includes a prominent hoarding in the city and marks Olyv’s first major move into offline advertising. The platform reports over four crore app downloads nationally, with around 70% of its users returning, and holds a 4.6-star rating on the Google Play Store. The initiative is intended to strengthen Olyv’s local presence in Kolkata, a city closely associated with Ganguly, and to connect with a broader audience in an offline setting.
Cars24 sparks climate wake-up call with a child’s drawing
In a full-page Delhi Times ad, Cars24 has broken conventional advertising norms by not selling a product — but instead, selling a pause. The ad features four drawings by six-year-olds from different years, depicting how the sky has progressively darkened due to pollution. By 2030, the sky is left blank.Titled 'Our children are growing up thinking smoke in the sky is normal', the campaign urges citizens to scrap old vehicles and reclaim clean air. A QR code enables direct action, turning awareness into scrappage.
Great Learning challenges youth to go GenAI
In a nationwide sprint to upskill India’s youth, edtech leader Great Learning has launched The Great Learning AI Challenge, running from July 13–15, to mark World Youth Skills Day. Over 30 GenAI courses, valued at INR 40,000, will be offered free to students and working professionals. Participants can compete in two categories — GenAI Super Squad (most unique learners) and GenAI MasterMinds (most course completions). Top-performing colleges earn the coveted ‘AI Champion’ title, trophies, and internship opportunities.
Häfele and Sachin Tendulkar return with warmth and utility
Building on last year’s success, Häfele India returns with cricketer Sachin Tendulkar in a new digital series titled 'Maximising What Matters the Most'. This six-part campaign moves beyond branding to demonstrate how Hafele’s innovative kitchen solutions enhance daily life. Set in Sachin’s home kitchen, the series introduces a new character — Ajay Bhaiya, a trusted house staff member — bringing warmth and relatability. With a focus on storytelling and mid-funnel engagement, Hafele aims to deepen consumer understanding of its smart design philosophy.
Organic India and Sachin Tendulkar urge consumers to seek authentic organic proof
Organic India, a Tata Consumer brand, has launched its latest campaign ‘Sirf Naam Se Nahi, Kaam Se Organic’ with cricket legend Sachin Tendulkar to encourage consumers to look beyond labels and demand proof of organic authenticity. The campaign highlights the brand’s rigorous standards, such as over 600 tests on herbs and direct sourcing from over 2,000 farmers, reinforcing its commitment to transparency and quality. As the market gets flooded with organic claims, this initiative educates consumers to differentiate genuinely organic products and underlines Organic India’s legacy of trust, purity and global certifications. The campaign will be promoted through digital, influencer and community channels.
Burger King India launches 7-Layer whopper deluxe range from INR 139
Burger King India has launched the whopper deluxe range—six indulgent burgers featuring premium glazed buns and seven layers of flavour, starting at just INR 139. Backed by a 360-degree media campaign, including digital promotions, TVCs, and influencer collaborations, the brand aims to capture Gen Z and millennial audiences with the catchy tagline 'Taste Ke Fan Ho Jaaoge'. The quirky, meme-driven ads highlight the fanfare surrounding this new flavour-packed innovation.
Samsung and Cheil India unveil a voice-activated Samsung Galaxy S25 Ultra ad
Cheil India’s latest campaign for the Samsung Galaxy S25 Ultra's features a voice-activated mixed reality experience in traditional media. Featuring a scannable QR code, the ad transforms into an AI-led interactive journey controlled entirely by the reader’s voice. Showcasing Samsung’s on-device AI and Google Gemini integration, users are taken through scenarios that demonstrate the S25 Ultra’s intelligent features.
Fortune declares every day as Biryani Day with nationwide campaign
Fortune Foods has launched a campaign positioning every day as Biryani Day, powered by its Biryani Special Basmati Rice. Highlighting how biryani turns any occasion into a celebration, the brand encourages consumers to enjoy this iconic dish daily, not just on special events. With the tagline ‘Hamare Bina Har Daawat Adhoori Hai’, the campaign is live across 120 cities, including Delhi, Mumbai, and Bangalore. The initiative taps into India’s cultural love for biryani while reinforcing the quality and aroma of Fortune’s rice, transforming a beloved dish into a daily indulgence.
Glow & Lovely launches ‘Apni Roshni Baahar La’ to empower women creators nationwide
Glow & Lovely has unveiled ‘Apni Roshni Baahar La’, a nationwide movement to empower women to lead, influence and shine in the digital space. Central to the initiative is ‘The Glow Up Academy’, aiming to train one digital creator in each of India’s 19,101 PIN codes. Featuring leading influencers like Shehnaaz Gill and Jannat Zubair, the campaign champions authenticity and encourages women to build purposeful personal brands. With a bold film and mentorship-driven modules, the campaign redefines the meaning of influence—from seeking validation to owning one’s narrative and fostering community-led change across urban and rural India.
Jupiter sparks credit card revolution with #RoastYourCard Campaign
Jupiter, the digital-first neobank, has launched #RoastYourCard—a campaign inviting users to destroy their outdated credit cards in favour of its new EDGE+ CSB Bank RuPay Credit Card. Offering generous cashback, full digital control, and no hidden charges, the card is tailored for modern consumers. The campaign, featuring content creators like RJ Naved Khan, gained over 10 million views in a week and resonated with frustrated users. With India’s credit card market still underpenetrated and plagued by high interest rates, Jupiter positions itself as the smarter, more transparent choice for digital-native Indians seeking a refreshing financial alternative.
JBL’s ‘First Doesn’t Follow’ campaign celebrates originality and audio innovation
JBL has launched its bold new campaign ‘First Doesn’t Follow’, celebrating those who set trends rather than follow them. With a legacy of audio excellence, the brand showcases two of its latest innovations—the JBL Live Beam 3 and JBL Tour Pro 3—featuring the industry-first Smart Charging Case™ with a built-in touchscreen. The campaign, developed by Havas Creative and Havas Media, positions JBL as more than an audio brand—it’s a cultural statement for independent thinkers. The products offer adaptive noise cancelling, smart ambient tech, and premium sound, appealing to a new generation of listeners who embrace originality over conformity.
