News updates - week of 11 April

In the news: GNC India, Parva, Pitchfork Partners, PR Professionals, SoCheers

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Disprz gets Pitchfork Partners

Pitchfork Partners bags the strategic communications mandate for Disprz. With this mandate, the strategy consultancy aims to strengthen the platform’s brand reputation.

Raghu Seelamsetty launches Parva

Raghu Seelamsetty has launched Parva, an adtech platform. The platform is a consortium of Indian publishers and has already partnered with companies like Times Internet and Sakal Media, to name a few. It aims to create a scaled-up media buying solution for its customers and give media buyers access to brand safe premium inventory.

GNC India gets Ravi Bishnoi as its brand athlete

GNC India, a health and wellness brand, has appointed cricketer Ravi Bishnoi as its brand athlete. With this association, the brand aims to build credibility in the sports nutrition space. With Bishnoi’s fan base, GNC aims to create a complete synergy that motivates young fitness and wellness enthusiasts to pursue their health goals with scientific nutrition.

PR Professionals to handle Lulu Mall

PR Professionals has bagged the PR mandate of Lulu Mall, Lucknow. The agency will handle the soon-to-be-launched mall's PR campaigns. Lulu Group is headquartered in Abu Dhabi and currently has malls in four Indian cities - Kochi, Thrissur, Trivandrum, and Bengaluru.

SoCheers launches in Bengaluru

SoCheers has announced its foray into the Bengaluru market, envisioning a new growth plan on its ninth anniversary. With this launch, the agency aims to diversify its offerings and leverage the potential of the southern market. The Bengaluru office will primarily focus on adding creativity to the start-up ecosystem in the city. The team is actively looking to fill close to 20 positions across verticals, like client servicing, content creation, business development, account planning, brand strategy, media planning and buying, data intelligence, and analytics among others. The agency plans to add renowned brands from the city to its roster in the coming months.

Source:

Campaign India