Campaign India Team
Jul 20, 2022

News updates: Just Herbs gets Patralekhaa

A weekly round-up of advertising, media and marketing news

Harpic India enters the drain cleaning category 

Toilet Disinfectant Harpic, from the house of Reckitt, has forayed into the drain cleaning category, with the launch of Harpic Drain Xpert. With this product, the brand aims to provide an effective solution to consumers, by helping them prevent their kitchen and bathroom drain pipes from getting clogged. 

Tezos India gets PRandit


Tezos India, a blockchain company, has announced the appointment of PRandit Solution to handle its public relations and media relations duties. With this mandate, the agency will be responsible for the brand's national and international media outlets across print, online and new-age media outlets. The account was won post a multi-agency pitch and will be handled by PRandit Solutions' Gurugram office. 

Just Herbs gets Patralekhaa

The luxury ayurvedic beauty brand, Just Herbs, has announced the appointment of actor Patralekhaa, as the face of its natural makeup range. With this association, the brand has rolled out a film featuring Patralekhaa getting ready for a date to highlight its makeup products.

Hindware Home Innovation rebrands its consumer appliances vertical

Hindware Home Innovation has announced the rebranding of its consumer appliances vertical under one consolidated company titled ‘Hindware Smart Appliances’. With this rebranding, all consumer appliance products will now be housed under Hindware Smart Appliances. The company intends to build a stronger connection with its consumers, enhance brand recall, and strengthen its market position. Additionally, the new brand logo, website, and marketing branding materials aspire to spread the message of the new brand identity. 

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