Moves and wins: Week of 8 September

Publicis Media names Ravi Bhaya chief client officer for India

Publicis Media India, part of Publicis Groupe India, has appointed Ravi Bhaya as chief client officer. Based in Mumbai, he will report to Lalatendu Das, CEO, Publicis Media South Asia.

In this role, Bhaya will oversee client transformation across Starcom, Zenith and Performics. He brings over two decades of experience across India, Germany, South Africa, Indonesia, Vietnam, Singapore and North America.

Bhaya previously worked with P&G, Samsung, Coca-Cola, BMW and Mondelez. Most recently, he co-founded RSquared Global Ventures, and earlier served as managing director – global growth at Serviceplan Group in Munich.

iCubesWire Films introduces studio for short ad films

iCubesWire Films, part of iCubesWire Martech group, has launched Stop Shots, a studio dedicated to creating 10–15 second ad films. The unit will use data intelligence and consumption trends to analyse consumer behaviour and deliver short video formats for digital platforms such as Instagram Reels and YouTube Shorts.

The studio will produce content in hyper-localised cultural settings to suit regional preferences. The format aims to address declining attention spans by creating quick, cinematic ads that focus on brand recall and consumer engagement within seconds.

GalaxEye appoints CCS to develop future brand strategy

Bengaluru-based space-tech startup GalaxEye has engaged Mumbai agency CCS to shape its brand strategy. The move follows GalaxEye’s recent $6.5 million funding to launch a multi-sensor satellite imaging technology for Earth observation.

CCS will help the company define its brand identity and long-term positioning beyond the startup phase. Established in 2009, CCS has worked with clients such as Tata, L'Oréal, OYO and NY Cinemas. GalaxEye was founded by Suyash Singh and Pranit Mehta and is part of India’s emerging private space-tech sector.