Moves and Wins: Week of 02 June

The Script Room names Alisha Sharma as executive creative director

Creative agency The Script Room has appointed Alisha Sharma as executive creative director as it marks its sixth anniversary. Sharma joins with over a decade of experience across leading agencies such as Ogilvy and Leo Burnett, and has led campaigns for brands including Spotify, PepsiCo, Amazon, Asian Paints, and MP Tourism. Sharma played a significant role in launching Spotify in India, shaping its brand tone and leading campaigns such as ‘Life kate mazze se, jab music chale Spotify pe’ (Life’s more fun when music plays on Spotify) and ‘There’s a Playlist for That’. Her work contributed to Spotify becoming a major streaming platform in the country. She has also received recognition from international award platforms including Cannes Lions, One Show, Clio Awards, and Spikes Asia, and served on juries such as the Young Director Awards at Cannes.

Eggfirst names Gayatri Gogate as chief operating officer

Advertising agency Eggfirst has appointed Gayatri Gogate as chief operating officer to lead the company’s next phase of strategic growth. Gogate brings over 20 years of experience across advertising, retail, marketing, and entrepreneurship. Her previous roles include leadership positions at Leo Burnett, TBWA, McDonald’s India, and Nykaa. She also co-founded the FMCG brand Spice Story. In her new role, Gogate will oversee operations, strengthen client partnerships, and lead business transformation initiatives. The appointment is aimed at scaling Eggfirst’s operations and enhancing its value delivery to clients across India. Eggfirst specialises in semi-urban and rural advertising, with a focus on combining traditional and digital media to reach tier-2, tier-3, and rural audiences. The agency’s capabilities include social media, influencer marketing, and data-driven digital campaigns. It has previously worked with public figures such as Amitabh Bachchan, MS Dhoni, Anil Kapoor, Pankaj Tripathi, Vicky Kaushal, and Sonu Sood.

The Sock Street unveils new brand identity

The Sock Street has launched a new brand identity to align with its vision of transforming socks into expressive essentials for daily wear. The rebrand is anchored in the themes of curiosity, creativity, and conscious style, and features a redesigned logo called ‘Eyes’, which draws on graffiti-style street culture and symbolism tied to self-expression. Founded in 2024, The Sock Street offers socks made from combed cotton, bamboo, and sustainable materials. The rebranding reflects its commitment to delivering comfort and durability through bilateral treatment and seamless construction. The updated packaging incorporates narrative-driven designs and bolder graphics aligned with the brand’s visual identity. The collections include pop-culture-inspired prints and themed packs such as the Gym Pack, reinforcing the brand’s focus on storytelling through design. While the brand continues to operate in the direct-to-consumer space, the rebrand signifies a broader ambition to establish itself as a purpose-led lifestyle brand. The Sock Street aims to position socks not merely as fashion accessories but as a medium for personal style. It continues to develop products that emphasise user comfort while supporting sustainable fashion practices. With the rebrand, The Sock Street is focused on scaling its operations while retaining a customer-first approach and narrative-driven innovation.

Aurionpro appoints Sachin Salian as CMO

Aurionpro Solutions has appointed Sachin Salian as its new chief marketing officer. With more than 20 years of experience in strategic marketing, digital transformation, and brand leadership, he will oversee the company’s global marketing operations across the banking, mobility, payments, and government sectors. Salian will be responsible for driving brand strategy, digital engagement, communications, and go-to-market initiatives across key international markets. His previous roles include leadership positions at technology-driven organisations where he led efforts in enhancing brand equity and customer engagement. At Aurionpro, he will work with business leaders to strengthen the brand’s market presence and support its global expansion plans. His focus will include both corporate and product-level marketing aimed at delivering long-term value through data-driven and customer-centric strategies. Aurionpro Solutions operates as a global technology provider with a focus on innovation across several sectors. The company expects Salian’s appointment to accelerate its next phase of growth by building a marketing framework that aligns with its strategic goals and market opportunities.

Times Music appoints Dextryl Ferrao to lead catalogue marketing

Times Music has appointed Dextryl Ferrao as head of catalogue exploitation and marketing. In this role, Ferrao will oversee strategic initiatives focused on monetising the company’s catalogue, driving international collaborations, and managing artist services and content marketing. Ferrao will manage Times Music’s catalogue, which includes Spiritual, Pop, Hindi, Punjabi, and regional genres. He will also be responsible for the ARC Musicq and Symphony Recording Co. catalogues acquired by the company. Ferrao will work closely with Primary Wave, the US-based music publishing company, under Times Music’s strategic partnership for India. With over 25 years of experience at Sony Music Entertainment and Universal Music, Ferrao has led various global catalogue marketing campaigns and licensing deals involving artists such as Daft Punk, Beyoncé, Michael Jackson, and AR Rahman. He is expected to leverage his expertise to scale Times Music’s reach in India and globally. This appointment aligns with Times Music’s strategy to expand its influence across local and international markets by unlocking the commercial potential of its extensive catalogue. The move also signals a focus on building long-term value in a changing music industry landscape. Ferrao’s role is positioned at the intersection of content strategy and market expansion, contributing to Times Music’s efforts to grow its footprint through strategic catalogue exploitation and targeted marketing efforts.

Hakuhodo India appoints new leadership team

Hakuhodo India has appointed new leadership team including Ranjeev Vij as managing partner and Ruchi Kohli as senior business partner for its Hakuhodo.Sync division. Vij brings over 27 years of experience and previously served as executive director at TBWA\India. He is expected to lead business development and strategic growth initiatives. Kohli has over 16 years of experience in consumer research and brand planning, with a focus on delivering integrated, culturally relevant solutions. The appointments are part of Hakuhodo’s broader goal to evolve its operations in line with changing market dynamics. The agency said its focus remains on integrating creativity, data and technology to provide comprehensive marketing solutions. Hakuhodo India operates six offices and houses four core brands—Hakuhodo.Sync, Hakuhodo.Lync, Hakuhodo.Wyng, and MA+TH. The agency also collaborates with digital and performance marketing firms to deliver a full suite of services.

Sam Bhattacharjee unveils Active VFX era

Visual effects director Sam Bhattacharjee has introduced the 'Active VFX' era, a collaborative model for visual effects (VFX) production that prioritises dynamic interaction between technology and artistic intent. Bhattacharjee, known for India’s first AI-led feature film ‘IRaH’, is moving away from traditional automation to real-time, intent-driven design. From his UK-based studio ‘Do It Creative’, he has developed three platforms—FaceForge, DSync, and DColor App—that enable artists to make subtle real-time adjustments, reducing manual labour while maintaining creative control. These platforms are designed not to replace human craftsmanship but to safeguard and enhance it. Bhattacharjee’s tools are currently in beta testing and are designed to offer responsive solutions throughout a film's lifecycle, such as adjusting performances without reshoots, maintaining emotional depth across languages, and simplifying colour grading. He argues that the role of AI should be to support creativity rather than dominate it. With large-scale productions such as ‘Housefull 5’ and ‘Sardar Ji 3’ pushing the limits of complexity and scale, Bhattacharjee believes the industry is entering a new chapter where VFX tools serve as active collaborators rather than static add-ons.

Brand Raga introduces YouFlexible marketing model

Marketing agency Brand Raga has repositioned itself as a 360° marketing consultancy, unveiling a new proprietary model called YouFlexible. The framework is designed to provide customised solutions across brand strategy, digital performance, political communications and creative storytelling. The YouFlexible approach consolidates regional insights with cross-functional capabilities, allowing Brand Raga to serve both private and government clients across metro cities and tier-1 markets. The agency has a track record of success, including an INR 71,000 campaign that generated INR 28 lakhs in flood relief donations and a manifesto campaign in Karnataka that reached over two crore citizens. In the political sector, Brand Raga has maintained a 100% win rate for election clients since 2018. The consultancy has also driven sales for women-led self-help groups and F&B brands through hybrid and digital campaigns. Brand Raga said the new model is built to deliver high-impact outcomes by integrating data, strategy, and storytelling. The agency currently serves over 80 clients and has delivered more than 250 campaigns across diverse sectors including real estate, social enterprises and governance.