Puja Singh joins Raffles Udaipur as director of marketing & communications
Raffles Udaipur has appointed Ms. Puja Singh as the new director of marketing & communications. With over 16 years of experience in the marketing industry, Ms. Singh will lead the hotel's marketing initiatives, aiming to enhance its visibility and establish a strong brand presence.
She brings expertise in developing marketing strategies, driving brand awareness, and creating exclusive guest experiences. Her appointment will play a key role in strengthening Raffles Udaipur’s competitive edge in the luxury hospitality market.
Genius Guru joins Innoviti Technologies as chief social media strategist
Innoviti Technologies has appointed Genius Guru, a B2B retail influencer, as its chief social media strategist. The appointment is aimed at educating mobile phone retailers on how to use Innoviti’s sales negotiation tool, Innoviti Genie, to drive business growth. Genius Guru is known for mentoring mobile store promoters.
Innoviti Genie, launched in 2023, has been adopted by over 3,000 retailers, to compete more effectively with insights into pricing, discounts, and incentives. Innoviti sees this partnership as a step forward in empowering the mobile retail sector with advanced technological tools.
Rajesh Tripathi joins Atrangii App as Head of Content
Atrangii App has appointed Rajesh Tripathi, a writer and producer, as its new head of content. Known for his work in crime, thriller, and horror genres, Tripathi has produced shows like Savdhan India and Adalat. In his new role, he will help Atrangii elevate its content strategy, focusing on creating compelling stories that resonate with audiences.
Vibhu Agarwal, founder and CEO of Atrangii, expressed excitement over Tripathi’s appointment, believing his leadership will elevate the platform’s content offerings.
Apurva Sircar joins Leander Paes’s Flying Man Ventures as CEO
Apurva Sircar has been appointed CEO of Flying Man Ventures (FMV), a company founded by Leander Paes. Sircar, previously the senior vice president at Bandhan Bank, will drive FMV’s ventures in areas such as sports, education, wellness, and entertainment. His experience in brand management and partnerships includes leading major sponsorships with top athletes like Leander Paes and Sachin Tendulkar. Flying Man Ventures focuses on creating impactful initiatives in various sectors, with an emphasis on sports and recreation.
These updates highlight notable campaigns, strategic developments, and leadership changes across diverse sectors, from insurance and appliances to digital marketing and brand content creation.
Dentsu elevates Manavendra Davar to APAC Director – enterprise platforms
Dentsu has promoted Manavendra Davar to the role of APAC Director for enterprise platforms. In this new position, Davar will lead the company’s digital transformation efforts across 14 markets in the Asia-Pacific region. He will focus on streamlining business processes, driving efficiencies through automation, and integrating AI into key functions.
Davar’s elevation follows his successful tenure as Director of digital transformation for South Asia, where he played a crucial role in advancing Dentsu’s digital initiatives. His career also includes roles at Apple India and Deloitte.
Good Glamm Group appoints Anika Malik Wadhera as group director, Marketing
Good Glamm Group has appointed Anika Malik Wadhera as the Group Director of Marketing. With over 12 years of experience in digital strategy and brand management, Wadhera will oversee the marketing strategy and digital initiatives for the group’s brand portfolio. Wadhera’s appointment reflects Good Glamm Group’s commitment to enhancing its marketing efforts as it continues to grow its digital presence across its brands.
NDTV rebrands content unit as NDTV Brand Studio
NDTV has rebranded its branded content division as NDTV Brand Studio to offer a broader range of creative content solutions to brands. The newly launched studio will provide end-to-end services, from content ideation and production to amplification, with a focus on creating intellectual properties (IPs) tailored to market demands.
Gaurav Dewani, Revenue Head of NDTV Brand Studio, highlighted that the studio will work closely with brands to deliver engaging and differentiated content strategies. Since its launch, the studio has already produced numerous IPs and hours of bespoke content across various industries, leveraging NDTV’s reputation.
Collective Artists Network’s Galleri5 unveils AI-powered suite to revolutionise brand marketing
Collective Artists Network has launched Galleri5, an AI-powered suite to transform brand marketing. The platform helps brands create hyper-realistic visuals without the need for traditional photoshoots, cutting production time by up to 70%.
Galleri5 aims to provide marketers with smarter, data-driven insights. The suite combines advanced technology with cultural intelligence, encouraging brands to craft personalised, trend-forward content.
DViO digital partners with MATTER to drive EV Innovation and digital growth
DViO digital, a leading marketing and growth company, has been awarded the digital mandate for MATTER, a EV technology and energy storage company known for innovations like aera, India's first geared electric motorbike. Through this partnership, DViO will manage MATTER's digital strategy, encompassing social media, content creation, performance marketing, and customer engagement, to amplify brand awareness and support its mission of sustainable mobility.
Arun Pratap Singh, MATTER’s group CXO, highlighted the collaboration's goal to mainstream electric mobility, leveraging DViO’s expertise to inspire consumers and stakeholders. Sowmya Iyer, Founder & CEO of DViO, expressed excitement about building MATTER into a sought-after lifestyle brand using digital media and technology.
Sangeet Chaudhary to leads FCB Interface Delhi
FCB Interface has appointed Sangeet Chaudhary as executive vice president and head of office for its Delhi operations. With 18 years of extensive experience across industries such as telecom, FMCG, and automobiles, she has collaborated with top brands like Samsung, BMW, and Dabur. Her strategic expertise and proven leadership in handling complex marketing mandates position her to accelerate the growth of FCB Interface's Delhi office.
Sangeet's appointment reflects the agency's ambition to strengthen its leadership core and expand its footprint. She joins FCB Interface during a period of rapid growth and will work closely with the team to drive creativity, business development, and client satisfaction.
Times Music appoints Sheveeta Hegde as head of brand solutions and music partnerships
Times Music has named Sheveeta Hegde its head of brand solutions and Music Partnerships. She will be responsible for driving innovative revenue opportunities and forging impactful collaborations with music brands and advertisers. With over 18 years of experience in radio, digital content, and celebrity solutions.
Mandar Thakur, CEO of Times Music, welcomed Sheveeta, praising her ability to deliver creative solutions that align with the company's strategic focus on brand partnerships. Sheveeta stated her aim to provide innovative music solutions that deepen connections between brands and audiences.
AdLift secures paid media mandate for Pets & People Co
Global digital marketing agency AdLift has been awarded the paid media mandate for Pets & People Co., a premium pet care brand. The partnership aims to boost the brand’s digital presence through performance marketing, social media, and programmatic campaigns, strengthening its position among pet owners.
AdLift CEO Prashant Puri expressed excitement about the collaboration, while Ruchika Dhamija, CEO of Pets & People Co., emphasised their shared commitment to offering sustainable, premium products. Together, they aim to expand the brand’s reach and deliver exceptional experiences in the growing pet care market.
Nasher miles awards digital mandate to itch for travel 2.0 vision
Nasher Miles, known for Indian travel luggage and accessories, has appointed itch as its digital partner following a pitch. The collaboration aims to enhance Nasher Miles' digital footprint, increase engagement, and connect deeply with modern travellers. itch will develop and execute a dynamic strategy that blends creativity with authenticity, focusing on building influence within the travel community.
Naman Agarwal, Co-Founder of itch shared values in bold storytelling. The partnership kicks off with a relaunch featuring creative content, influencer collaborations, and data-driven campaigns to redefine the travel experience for India’s evolving audience.
Innocean India wins Narayana Health’s consolidated media mandate
Innocean India has secured the consolidated media mandate for Narayana Health, a prominent healthcare provider in India. This strategic partnership aims to enhance the delivery of healthcare communication across online and offline platforms.
The partnership aims to drive meaningful impact through strategic media solutions, supporting Narayana Health’s vision to empower individuals with critical healthcare information. Together, they aim to create accessible, impactful, and relatable communication that prioritises health and well-being across the country.
C Com Digital partners with Nitin's Premixes to boost digital growth and brand visibility
C Com Digital, a global techno-digital marketing agency, has announced its strategic partnership with Nitin's Premixes, a leading provider of high-quality food service solutions. This collaboration aims to enhance Nitin's digital presence, brand awareness, and support business expansion in India and international markets.
Nitin's Premixes, known for its portfolio of over 74 innovative products, serves more than 10,000 food outlets and exports to 15+ countries. By leveraging C Com Digital's expertise, the partnership seeks to solidify Nitin's position as a global leader in the food service industry, supporting its trusted relationships with renowned brands like Baskin-Robbins, Haagen-Dazs, and Natural Ice Cream.
Hisense India appoints Nipun Kaicker as Director - GTM
Hisense India appoints Nipun Kaicker as Director - Go To Market (GTM) to enhance its brand presence and drive growth in the Indian consumer electronics market. With over 14 years of experience at LG and Panasonic, Nipun will lead strategic initiatives to boost visibility, strengthen brand equity, and accelerate business growth.
CEO Pankaj Rana highlighted Nipun’s expertise as pivotal to the company’s expansion plans. Under his leadership, Hisense aims to deliver high-quality, innovative products tailored to Indian consumers, reinforcing its commitment to value and reliability.
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