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Read about the latest news in the marcomm world including updates from Interbrand, Eurosport India, The Hype Studio, Sociowash, Swiggy Instamart, Social Beat, AdLift and NP Digital
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Is commerce, not creativity, now the main engine of ad growth?
Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.