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Jul 16, 2024
Moves and wins roundup: Week of 15 July
The latest appointments and account wins from Lead Experts, Bombay Design Centre, Collective Artists Network, Rediffusion, The Salt Inc, FCB, FCB Kinnect, Column Inches, Sports For All, IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.
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IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.
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Advertising
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Zen Diamond’s four-act launch outruns the celebrity ...
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
Media
3 days ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
