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The latest appointments and account wins from Lead Experts, Bombay Design Centre, Collective Artists Network, Rediffusion, The Salt Inc, FCB, FCB Kinnect, Column Inches, Sports For All, IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.
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In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.
Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
The awards receive 2,678 entries spanning categories including digital storytelling, co-creation campaigns, branded content, and influencer collaborations this year.
With cricket excitement reaching cloud 9, brand messaging rains boundaries and sixes in the slog overs.