Deepali Handa appointed executive vice president at Endemol Shine India
Endemol Shine India, a Banijay Entertainment company, has appointed Deepali Handa as executive vice president and head for commercials and production. With over 20 years of experience in scripted and unscripted genres, she previously held key roles at BBC Studios India, including Head of Commercials and Executive Producer.
Handa's extensive expertise includes managing large-scale productions, enhancing efficiency, and creating profitability through innovative strategies. With a portfolio spanning television, films, and documentaries, she is set to contribute significantly to the company’s legacy of world-class storytelling.
Firstsource’s leadership appointment Madhumita Phukan
Firstsource has appointed Madhumita Phukan as AVP & global marketing head for AI businesses. In her new role, Phukan will focus on strengthening the company’s relAI solutions, which aim to deliver innovative customer experience enhancements powered by artificial intelligence. Her appointment underscores Firstsource’s commitment to leveraging cutting-edge technology to drive growth and improve service delivery.
With extensive experience in marketing and a track record of delivering impactful strategies, Phukan is well-positioned to lead Firstsource’s AI-driven initiatives. Her role will involve not only enhancing the visibility of relAI solutions but also aligning them with the company’s broader business goals.
UTI pension fund’s digital partnership
UTI pension fund has entered into a strategic partnership with BigTrunk to enhance its digital storytelling capabilities. This collaboration aims to strengthen the fund’s online presence and broaden its reach, particularly in the area of retirement financial solutions.
BigTrunk will be responsible for developing and executing creative digital campaigns that resonate with UTI Pension Fund’s target audience. The partnership is expected to leverage data-driven insights to craft compelling narratives, ultimately driving greater awareness about the importance of retirement planning.
Crisil’s new brand identity
Crisil has unveiled a refreshed brand identity, designed to unify its global analytics offerings under a single, cohesive vision. The updated identity reflects the company’s focus on innovation and its commitment to delivering insights that empower clients to make informed decisions.
This rebranding initiative signals a forward-looking approach, aligning with Crisil’s goal of addressing the evolving needs of its clients in a rapidly changing business landscape. The new identity underscores the company’s expertise in providing actionable intelligence across industries, from financial services to infrastructure.
The Hindu business line’s editorial appointment
The Hindu business line has promoted Thomas K Thomas to the position of Managing Editor. With over two decades of experience at the publication, Thomas has been instrumental in shaping its editorial direction and ensuring the delivery of high-quality journalism.
In his new role, Thomas will oversee the editorial operations of the newspaper, building on its legacy of excellence in business reporting. His appointment reflects the publication’s confidence in his ability to adapt to the challenges of the modern media landscape while maintaining its core values of integrity and credibility.
Khamsang Phukon launches JonoJug Communications
JonoJug Communications, a newly launched public relations and integrated communications agency based in Bangalore, aims to reshape how brands engage with audiences by focusing on authentic connections. Founded by Khamsang Phukon, a PR leader with over 12 years of experience, the agency offers a comprehensive range of services, including strategic consulting, crisis communication, influencer management, and digital PR. Inspired by the Assamese term JonoXonjug, meaning connecting with people, the agency seeks to bridge the gap between traditional PR methods and the demands of modern businesses by crafting impactful narratives that resonate deeply with audiences.
JonoJug’s experienced team brings expertise across industries such as consumer tech, FMCG, startups, and fintech, enabling it to address the evolving challenges of today’s competitive market. The agency emphasises data-driven strategies, precise storytelling, and digital integration, positioning itself as a forward-thinking alternative to traditional PR firms. With a mission to help brands build trust and meaningful relationships, JonoJug aims to deliver campaigns that not only connect with audiences but also produce measurable outcomes, setting a new benchmark for integrated communications.
Trailytics to lead Allana Group’s eCommerce analytics and marketing for bowlers launch
Trailytics has been awarded the eCommerce analytics and marketing mandate for Allana Group’s upcoming pet food brand, bowlers. The collaboration aims to establish bowlers’ presence across key eCommerce platforms. Allana Group, known for its expertise in frozen and chilled halal meat, fruit pulps, cereals, and pet food, is diversifying with bowlers. The product line includes dried dog food, pet treats, dehydrated chews, rawhide products, and Nutrimax, a range of affordable premium dog food.
Trailytics will implement advanced analytics, root cause analysis, and tailored marketing strategies to enhance consumer engagement and optimise eCommerce performance. Their services will include market research to understand trends, personalised campaigns for diverse audiences, and platform integration to boost reach and sales. Both companies view this collaboration as a step toward innovation and growth in the competitive digital marketplace.
Tarandeep Singh Sekhon returns to KidZania as chief business officer
KidZania has appointed Tarandeep Singh Sekhon as its chief business officer to oversee Strategic Brand Partnerships, Sales, and Marketing. With over two decades of experience in the leisure and entertainment industry, Tarandeep returns to KidZania after a tenure in sports and entertainment. In his previous role as Marketing Director at KidZania, he contributed to shaping the brand’s identity and creating engaging experiences for children and families.
Tarandeep expressed his commitment to driving growth and innovation in his new role, focusing on strengthening strategic partnerships and enhancing the brand’s global presence. He aims to maintain KidZania's position as a leading edutainment destination while building on its mission to create impactful experiences and long-term value for families, children, and partners. His leadership is expected to steer KidZania into its next phase of development.
SW Network names Keerthi Kumar as business head for Bengaluru operations
SW Network has appointed Keerthi Kumar as business head for its Bengaluru operations. This appointment aims to strengthen the agency’s presence in the region and enhance its delivery of creative and technology-driven solutions. With over 14 years of experience at agencies such as Leo Burnett, Dentsu Webchutney, and FoxyMoron, Keerthi Kumar brings expertise in leading campaigns and building high-performing teams. His work has earned industry recognition and delivered measurable business outcomes.
The agency's co-founders, Raghav Bagai and Pranav Agarwal, highlighted Bengaluru's strategic importance as India’s technology hub. They expressed confidence in Keerthi’s ability to align creativity with technology and drive regional growth. SW Network plans to expand internationally to markets such as the UAE, Europe, and APAC while integrating AI and automation into its processes. Keerthi emphasised his focus on merging creativity, media, technology, and strategy to provide impactful solutions and build a high-performing team to meet client needs.
ThinkROI has appointed Nitin Kalel as director - Technology
Kalel brings over 20 years of experience in technology and digital innovation, having worked with firms such as interactive avenues, people interactive, reliance digital entertainment, and hungama digital services. He has led projects across industries, including an augmented reality campaign for ITC sunfeast biscuits.
Kalel’s appointment marks a step in ThinkROI’s focus on integrating technology with business goals. This also reunites him with Suraj Talaulikar, ThinkROI’s Co-founder, with whom he has collaborated in the past on projects for ITC, Vodafone, Mahindra, and Spotify, among others.
Vikram Chande joins Zee5 as national sales head – digital
Vikram Chande has been appointed national sales head – digital at Zee5. Chande has over 18 years of experience in digital media, programmatic advertising, and performance marketing. He was previously general manager and sales lead at Samsung Ads India, where he focused on business growth and partnerships.
At Zee5, Chande will be responsible for driving sales, building relationships with agencies and advertisers, and strengthening the company’s presence in digital advertising. His appointment aligns with Zee5’s efforts to expand its digital operations.
BrandPulse Global appoints Mona Jain as chief growth officer
BrandPulse Global has named Mona Jain as chief growth officer, based in Noida. Jain will oversee revenue growth, operational efficiency, and profitability. She has over 35 years of experience in media and advertising, working with organisations such as GSK and Samsung.
Jain has played a role in launching brands such as Pepsi, Maggi, and Hyundai. Her appointment aligns with BrandPulse’s focus on leveraging its research infrastructure and consumer insights for growth.
Rajaraman S joins Sony Pictures Network India as head of content strategy
Sony Pictures Network India has appointed Rajaraman S as head of content strategy. He has over 20 years of experience in the media and entertainment industry and was previously associated with Disney Star, Viacom18, and Asianet.
In his new role, Rajaraman will focus on developing programming strategies and expanding SPNI’s content offerings. His experience in regional and national markets is expected to strengthen the network’s competitive position.
Live Your City appoints Sheetal Birla as general manager for India Operations
Live Your City has appointed Sheetal Birla as general manager for India, where she will lead the company’s expansion and operations. Birla has experience in technology and AI, with roles at organisations like Samsung, Tesco, and Siemens.
Her appointment focuses on leveraging her expertise in data-driven strategies and scaling businesses to grow Live Your City’s presence in India’s entertainment market. The company is known for bringing the candlelight concerts to India.
FCB Interface names Ritika Malhotra as head of digital
Ritika Malhotra has been appointed head of digital at FCB Interface. This marks her return to FCB after her earlier tenure at FCB Kinnect, where she worked for over eight years.
Malhotra was most recently with Wondrlab India as head of digital. Her new role will focus on strengthening FCB Interface’s digital capabilities and client offerings.
Airbnb promotes Prasidha Menon to regional head of communications – Asia Pacific
Airbnb has promoted Prasidha Menon to regional head of communications, brand, and product for the Asia Pacific region. Menon was previously the regional head of communications for India and Southeast Asia.
Menon has experience in brand awareness and corporate reputation management, having worked with organisations such as OYO and Uber. Her new role will focus on enhancing Airbnb’s communication and branding efforts across the region.
SGA Crafts New Identity for FCC Logistics as GEOCOOL
Strategic Growth Advisors (SGA) has rebranded FCC Logistics as GEOCOOL. The new identity reflects the company’s focus on temperature-controlled logistics and aligns with global standards.
In his new role, Goyle will establish Snap’s marketing function in India, supporting Snapchat's mission to foster self-expression and connection. His extensive expertise in digital and offline marketing is expected to bolster Snap’s presence and strategy in the competitive Indian market.
Paras Corporation wins Woods at Sasan's PR mandate
Paras Corporation has secured the public relations, marketing, and alliances mandate for Woods at Sasan, a luxury biophilic resort in Gujarat. Led by Saloni Mahajan Narang and Gautam Narang, the agency will manage the brand’s presence across India and international markets.
Woods at Sasan, the flagship project of 1000 Island Hotels and Resorts, is a 16-acre retreat nestled in a mango orchard, blending modern design with nature. With a focus on holistic well-being and sustainability, the resort aims to harmonise with its natural surroundings. Paras Corporation plans to amplify the resort’s grassroots initiatives, showcasing its unique commitment to co-existence and storytelling for discerning audiences.
Furlenco partners with ITW Playworx for strategic communications
Furniture rental and lifestyle brand Furlenco has appointed ITW Playworx as its strategic communications partner. As part of the collaboration, the agency will develop and execute a comprehensive PR strategy to enhance Furlenco’s brand visibility and strengthen its narrative.
Additionally, ITW Universe, the parent company of ITW Playworx, will provide an integrated marketing approach, including outdoor advertising and sports marketing, to amplify the brand’s reach across multiple platforms. The collaboration aims to position Furlenco as a lifestyle brand, reflecting the aspirations of urban India while leveraging cutting-edge communication tactics across digital, OOH, and sports channels.
Kaizzen has promoted Nikhil Pavithran to Chief Operating Officer. In his expanded role, Pavithran will oversee the integrated PR and digital agency’s operations, including its markets in the Middle East and North Africa. He joined Kaizzen in 2018 as Vice President and has since held leadership positions that have significantly contributed to the agency's growth.
Before joining Kaizzen, Pavithran held roles at organisations including Percept, Fluid Media, and Eulogy. His promotion reflects the company’s confidence in his leadership as it aims to enhance its services and market presence further.
RepIndia has announced the promotion of five senior team members to bolster its digital capabilities. Neelanjan Dasgupta has been appointed vice president of creative strategy and Innovations, focusing on advanced creative solutions. Durgesh Tiwari becomes associate vice president for listening, ORM, and analytics, contributing to significant team and client expansion.
Other promotions include Sanya Sitlani as associate vice president for planning and growth, Guru Mishra as senior vice president for digital media and buying, and Nitin Sharma as associate vice president for search. These leadership changes align with RepIndia’s strategy to drive growth and innovation in 2025.
Paras Corporation has been appointed to manage public relations, marketing, and alliances for Woods at Sasan. The luxury boutique resort in Gujarat is a biophilic retreat focused on holistic well-being and sustainable design. Paras Corporation, under the leadership of Saloni Mahajan Narang and Gautam Narang, will oversee the brand’s representation in India and international markets.
The agency plans to highlight Woods at Sasan’s commitment to sustainable practices and its grassroots initiatives. This addition to Paras Corporation’s portfolio reinforces its expertise in the luxury travel and hospitality sector.
Havas Media Network appoints Pankaj Nayak as CEO for Singapore and SEA President
Pankaj Nayak has joined Havas Media Network as CEO of its Singapore operations and President for Southeast Asia. Nayak previously held leadership roles at Dentsu, OMD APAC, and OMG Asia Pacific, focusing on media strategy, data analytics, and performance marketing.
In his new role, Nayak will implement Havas’ Converged strategy, designed to integrate talent, platforms, and expertise across the SEA region. His return to Havas marks a strategic move to improve collaboration and operational efficiency within the network.
Sonia Huria appointed head of brand and communications at Maddock Films
Maddock Films has appointed Sonia Huria as head of brand, consumer, and social communications. With previous roles at Viacom18 and Amazon Prime Video India, she brings extensive expertise in brand strategy and audience engagement.
Huria’s appointment aligns with Maddock’s plans to expand its content portfolio, including its horror-comedy universe and projects for streaming platforms. Her leadership is expected to enhance the studio’s communication strategies and deepen its connection with audiences.
Snap Inc appoints Ankit Goyle as India marketing lead
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
