Campaign India Team
Sep 06, 2021

Live blog: News updates - week of 6 September

In the news: Adgcraft, Booking.com, Equitas Small Finance Bank, Piramal Realty, Rise Worldwide, Tata AIA

Piramal Realty names Rahul Dravid as a brand ambassador 
 
 
Piramal Realty, from the Piramal Group, has roped in Rahul Dravid as a brand ambassador for its portfolio of residential projects comprising Piramal Mahalaxmi, Piramal Vaikunth, Piramal Revanta, Piramal Aranya and Piramal Agastya. As part of its association, Dravid will portray the brand's key values through emotion, by speaking directly to its customers with signature messages on the importance of home ownership.
 
Shubu.ai onboards Adgcraft as its PR partner  
 
Adgcraft, has bagged the PR mandate for Shubu.ai, a start-up that helps organisations across industries manage their documentation with the use of their speech-to-text engine and voice bots. The agency will be responsible for curating strategies including enhancing the brand’s image, campaign planning, strategic brand positioning, external communication, visibility amplification, media relations and other activities. The account will be serviced from the agency’s Noida office.
 
Neeraj Chopra for Tata AIA
 
Tata AIA Life Insurance has announced the signing of a multi-year brand partnership with Indian athlete and Olympic Gold medallist Neeraj Chopra as its brand ambassador. Chopra won Gold at Tokyo 2020 in the Javelin Throw competition.
 
Sania Mirza for Booking.com
 
Booking.com has launched the 'Booking Explorers' campaign to celebrate the spirit of travel through the lens of renowned adventures, leaders and trailblazers across Asia Pacific. As part of this campaign, Booking.com has announced Grand Slam winners Sania Mirza as its India Explorer. Mirza along with other leading personalities from Asia Pacific will be sharing their most treasured travel memories.
 
Rise Worldwide wins Abu Dhabi T10’s multi-faceted mandate 
 
T Ten Sports Management has awarded Rise Worldwide with a multi-year mandate for the upcoming Abu Dhabi T10. The sports company will partner with the Abu Dhabi T10 for broadcast production, global media rights and sponsorship package, to build strategic brand partnerships.
 
Equitas Small Finance Bank gets Rani Rampal and Smriti Mandhana 
 
Equitas Small Finance Bank has announced women hockey player Rani Rampal and cricketer Smriti Mandhana as brand ambassadors. The move rides along the brand’s fifth year anniversary and aims to add value to its customers by inspiring women to chase their dreams.
 
Source:
Campaign India

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