Campaign India Team
Dec 01, 2021

Live blog: News updates - week of 29 November

In the news: Ants Digital, IOS Sports & Entertainment, One Life Studios, Pogo, Pulp Strategy, St Botanica

Pulp Strategy to handle digital duties for Jagatjit Industries 


IMFL brands producer, Jagatjit Industries, has awarded its digital mandate to Pulp Strategy. The agency will be responsible for the brand's digital and marketing intervention across its sub-brands and will also look after its digital strategy and content marketing. The account was won following a multi-agency pitch. 




Ants Digital to handle Kleen Skin's digital mandate


Ants Digital has won the digital and creative mandate for Kleen Skin, a sustainable beauty brand. With this mandate, the agency will revamp its visual identity and enhance its online presence.  


St Botanica names Kareena Kapoor Khan as brand ambassador 

Hair care brand St Botanica has appointed actor Kareena Kapoor Khan as its brand ambassador. The Chandigarh based brand is looking to attract new generations of consumers with this association. 


Pogo is now in Telugu


WarnerMedia kids’ entertainment TV channel Pogo will now be available in Telugu. This additional language offering aims to foster homegrown animation appeal in the southern states of Andhra Pradesh and Telangana. 


IOS Sports & Entertainment gets Sonam Malik, Anshu Malik and Akash Kumar 


The sports management organisation, IOS Sports & Entertainment, have announced the on-boarding of wrestler Sonam Malik, World Wrestling Championship silver medalist, Anshu Malik, and World Boxing Championship Bronze medalist Akash Kumar. With this association, the sports management firm will contribute to the commercial growth and management of these athletes.


One Life Studio gets Tennis Premier League 


One Life Studios has become the exclusive global media licencing and syndicate partner for the third season of TPL. This league will see tennis bigwigs like Goran Ivanisevic and Sania Mirza supporting and mentoring their respective teams - Rajasthan Tigers and Bengaluru Spartans.

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