Live blog: News updates - week of 27 September

In the news: Aks Clothings, BC Web Wise, Crosshairs Communications, Fila, NBA, Optimum Nutrition, Sportskeeda, WATConsult

Sep 27, 2021 04:10:00 AM | Gallery | Campaign India Team

NBA names Ranveer Singh as brand ambassador
The National Basketball Association (NBA) has named actor Ranveer Singh the NBA brand ambassador for India. The NBA hopes to use his popularity to grow the league’s profile in India throughout its landmark 75th Anniversary Season in 2021-22. 
Fila gets Diljit Dosanjh
Fila has appointed actor and singer Diljit Dosanjh as its brand ambassador in India.  In the first campaign, Dosanjh will be sporting Fila's motorsport collection. 
BC Web Wise appoints Kimline D Souza as creative director
BC Web Wise has appointed Kimline D Souza as creative director. D Souza moves from Ideate Labs where she was associate creative director. In a career spanning 14 years she has also worked with RK Swamy BBDO, Ogilvy and DDB Mudra.
Neha Dhupia for Aks Clothings has appointed Neha Dhupia as collection ambassador to launch its latest range of maternity-cum-nursing wear collection. Dhupia will feature in the brand's campaigns across its social and digital platforms. 
WATConsult to handle India Circus’ expanded mandate 
WATConsult has won the expanded mandate for the end-to-end commerce duties of India Circus.  As per the mandate, the agency will now also manage the brand’s e-commerce marketplace strategy and execution. The agency has already been handling the brand’s D2C performance marketing duties since 2019. 
Priyagold assigns social media mandate to Crosshairs Communications 
Crosshairs Communications has bagged the social media mandate for Priyagold. The account was won following a multi-agency pitch. Priyagold is a FMCG brand from Surya Food and Agro.
Partner Content: Sportskeeda gets 30+ advertisers on board for IPL
Sportskeeda, a platform for sports fans across the world, has roped in 30 + advertisers for the second half of the 2021 season of the Indian Premier League. The sponsors include Swiggy, Playerzpot, Upgrad, HDFC Life, KFC, and many more.
Sportskeeda has a user base of over 60 million monthly active users who frequent the site for ball-by-ball live scores and in-depth coverage. Apart from the standard programmatic ads, Sportskeeda designs campaigns to suit the brand’s audience’s needs and what the audience will interact with the best, like focussed articles, social media content, and video integrations, thus bringing a 360-degree approach to meeting and exceeding client expectations.
Optimum Nutrition gets Rishabh Pant
Sports protein powder brand, Optimum Nutrition, has partnered with cricketer Rishabh Pant as brand ambassador as it aims to grow awareness of its products. Optimum Nutrition is part of Glanbia Performance Nutrition.