Live blog: News updates - week of 2 August

Madhuri Dixit Nene for Moksh Agarbatti

 

Moksh Agarbatti, a player in the manufacturing of incense sticks, has appointed Madhuri Dixit Nene as its brand Ambassador. The actor will endorse the company’s range of prayer products like Agarbatti and Dhoop.

 

Eurosport India names John Abraham as brand ambassador for MotoGP

 

Eurosport India has brought John Abraham onboard, as the India ambassador for their flagship Motorsport property -  MotoGP. Abraham will be seen promoting the brand to a wider audience base in India through Eurosport’s campaign – 'MotoGP, Race Lagate Hai' (let's race).  

 

Pepper Interactive Communications wins the PR mandate for Continental Tires

 

Pepper Interactive Communications, has been awarded the PR mandate for Continental Tires. As part of the role, the agency will plan and execute communication strategies for the brand’s passenger and light truck tyres (PLT) and commercial vehicle tyres (CVT) divisions in India.

 

Myntra gets Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as brand ambassadors

 

Myntra has signed up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside its existing celebrity ambassadors, Kiara Advani and Samantha Akkineni. The brand will presently roll out commercials featuring them.

 

Madchatter Brand Solutions bags PR duties for ZS

 

Madchatter Brand Solutions has won the PR mandate for professional services firm ZS. The agency will be responsible for fostering the brand’s strategic communication among stakeholders in India. It will also oversee the company’s media and general public relations to increase its brand awareness across India.

 

The Sleep Company brings in Anil Kapoor as brand ambassador 

 

The Sleep Company has appointed Anil Kapoor as its first-ever brand ambassador. The association will begin with Anil Kapoor featuring in a slew of collaterals as well as ongoing digital campaigns.