Fast&Up, a nutrition brand, has announced the signing of Bollywood actor Shilpa Shetty Kundra as its fitness brand ambassador. With this appointment, Fast&Up will be looking to accelerate its positioning in the nutrition and supplement space.
Sanjeev Kapoor to endorse Dalda Vanaspati
Dalda Vanaspati has appointed celebrity chef Sanjeev Kapoor as its brand ambassador. A film has been rolled out featuring Kapoor for the oil brand.
Organic India appoints Akila Chandrasekar as head of marketing
Organic India, a manufacturer and exporter of organic teas, infusions, herbal supplements and food, has announced the appointment of Akila Chandrasekar as head of marketing. Chandrasekhar will head the marketing strategy and operations. She will report to Subrata Dutta, group managing director at Organic India.
Tidy Up! brings in Tute Consult for digital media and PR mandate
Nagpur-based consumer-tech brand, Tidy Up!, has appointed Tute Consult as its digital media and communications partner. With this, the agency will look after the brand’s communications comprising digital and public relations. The agency will be responsible for driving relevant campaigns, building brand recognition and strengthening communications.