Jan 19, 2018
IRS 2017: Topline findings
The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Media
Jan 18, 2018
IRS 2017: English dailies bow out of the top 10
Awards
Mar 09, 2022
INMA Global Media Awards: India leads with 60 ...
Media
Jul 25, 2023
Saumya Kumar moves to The Indian Express
Just Published
Advertising
21 hours ago
Why Zee5’s language-first bet may be its best yet
As India’s OTT battle intensifies, the streaming platform goes hyperlocal with tech-backed storytelling and tier-2 targeting.
Advertising
23 hours ago
Cannes Lions, AI, and the integrity reckoning
The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?
PROMOTED
1 day ago
Cannes Homecoming 2025: Spurring creative appetite, ...
It explored topics from global creativity and the transformative role of technology to strategies for enhancing India's performance at Cannes in the coming years.
Marketing
1 day ago
India isn’t a muse; it’s time to brand the maker
Global brands borrowed India’s craft. Sam & Andy’s founding partner claims that Indian creators must now reclaim the narrative—with better systems, sharper storytelling, and unapologetic ownership.
