The Readership Studies Council of India (RSCI) and Media Research Users Council (MRUC) revealed findings of the Indian Readership Survey (IRS) 2017 through an event in Mumbai on 18 January. Here are the topline findings
Newspaper readership has grown by 40 per cent adding 11 crore readers
Watch the ad film conceptualised by Ferry Wharf Communications here
Cama takes over from Bharat Kapadia who has stepped down due to personal reasons
The circulation increase was a result of a strategic plan, “Operation Redbox”
Lokmat is looking at driving synergies within the company and has made some key restructuring announcements, after the merger of the two companies within the Lokmat group, in a move aimed at building a strong corporate team.
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