Campaign India Team
Mar 09, 2022

INMA Global Media Awards: India leads with 60 shortlists

Bennett, Coleman & Co tops the list. HT Media is second

INMA Global Media Awards: India leads with 60 shortlists
The organisers of the INMA (International News Media Association) Global Media Awards have announced the shortlists of the 2022 edition.
 
Of the total 333 shortlists across 20 categories, Indian entries scored a total of 60.
 
Each of the 20 categories were further divided as regional, national and group level shortlists.
 
Here are the Indian shortlists:
 
Best Brand Awareness Campaign
 
Regional: Maharashtra Times - 'Maharashtra Times Brand Campaign'
 
National: Hindustan Times - 'Independence Day #HTLegacyofTruth'
 
Group: HT Media - 'Launch Campaign for OTTplay'
Group: HT Media - 'Launch Campaign for Slurrp'
 
Best PR or Community Service Campaign
 
Regional: Dainik Jagran/Inext - 'Xcuse Me! Where Is My Toilet?'
 
National: Bennett, Coleman and Co. - 'Times Verified'
 
Group: Bennett, Coleman and Co.- 'Times Power of Print'
Group: HT Media - 'COVID Resource Center'
 
Best Use of an Event To Build a News Brand 
 
Regional: Amar Ujala - 'Hindi Hain Hum – Second Season'
Regional: Dainik Bhaskar - 'Ek Salaam Desh Ke Naam (A Salute in the Name of the Country)'
Regional: Dainik Jagran/Inext -'COVID Warrior Awards'
Regional: Malayala Manorama - 'Manorama Online Techspectations Educate'
 
National: Hindustan Times- 'HTLS 2021'
National: Jagran Prakashan - 'When India Went Silent'
 
Best Idea to Encourage Reader Engagement 
 
National: Hindustan Times - 'HH COVID Actions'
 
Best Use of Print
 
Regional: Amar Ujala - 'Sitaron Ki Jameen'
Regional: Dainik Bhaskar - 'Newspaper Front Page Made From Cloth'
Regional: Maharashtra Times - 'Maharashtra Times Brings Lord Ganesh's Blessing at Home'
 
Best Use of Video
 
Regional: Bennett, Coleman & Co - 'EI Samay Gold – Ghore Baire'
 
Best Use of Audio
 
Regional: Bennett, Coleman & Co - 'Navbharat Gold Newscast'
Regional: Mathrubhumi Printing & Publishing - 'Club FM Cinema Katha'
Regional: Mid-day Infomedia - 'The Bombay Film Story Podcast and Mid-day's Mumbai Cricket Podcast'
Regional: Vijay Karnataka - 'BV Family Bhakti Player – Spiritual Newspaper Launched an Audio Box'
 
National: Hindustan Times - 'Independence Day #HTLegacyofTruth'
 
Group: HT Media - 'OTTplay Podcasts'
 
Best Use of Social Media
 
Regional: Amar Ujala - 'Achi Aadat – Encourage Newspaper Reading Campaign'
Regional: MM Publications -'Mathruspandam – Breast Cancer Awareness Webinar Series'
 
National: SheThePeople.TV - 'Gender Lens to News'
 
Group: Bennett, Coleman & Co - '#MyFavAdInTOI'
 
Best Initiative to Acquire Subscribers
 
Regional: MM Publications - 'Manorama Arogyam Subscription Campaign'
 
National: Jagran Prakashan - 'The Subscription Engine'
 
Group: HT Media - 'Scaling Up Growth'
 
Best Initiative to Retain Subscribers
 
National: Bennett, Coleman & Co - 'Reaching Out in COVID-19'
 
Best Subscription in Niche Project
 
Regional: Vijay Karnataka - 'BV Family Bhakti Player – Newspaper Brand Reinvented as an Offline Audio Player'
 
Best Idea to Grow Advertising Sales
 
Regional: Malayala Manorama - 'Manorama Online Techspectations Educate'
Regional: Naidunia (A Unit of Jagran Prakashan) - 'Book Within Book'
 
National: Bennett, Coleman & Co - 'Game for Future with AIGF'
National: The Hindu - 'Unacademy – Let’s Crack CSE in Association With The Hindu'
National: Hindustan Times - 'HT Codeathon'
National: Jagran Prakashan 'Celebrating Once Again'
 
Group: Bennett, Coleman & Co - 'Count on Print'
 
Most Creative Use of Advertising Formats 
 
Regional: Maharashtra Times - 'Maharashtra Times Brings Lord Ganesh's Blessing at Home'
Regional: Maharashtra Times - 'Maharashtra Times Tulsi Seeds Innovation on World Environment Day'
 
National: Hindustan Times - 'HT Friday Finance by HT Brand'
 
Best Multi-Channel Client Advertising Campaign
 
National: Anandabazar Patrika - 'Cadbury Gaane Mishti'
National: Bennett, Coleman & Co. - 'Let's Fight Diabetes'
National: The Hindu - 'The Hindu – Britannia Bring Back Milk Bikis Campaign'
 
Best Internal Data Dashboards and Reports
 
National: Bennett Coleman & Co - 'Driving Subscriptions, Traffic, and User Engagement Through Smart Use of Data Visualisation'
National: Jagran Prakashan -, 'The Subscription Engine'
National: Jagran Prakashan - 'An App for Stakeholders'
 
Best Use of Data to Drive a Business Result
 
National: Bennett, Coleman & Co - 'Tableau Insights'
 
Group: Bennett, Coleman & Co - 'Times Wishlist'
 
Best New Digital Product
 
Regional: People Matters - “Monetising Your Community with Cohort-Based Learning'
 
National: Hindustan Times - 'Health Shots - One of the Fastest Growing Health and Wellness Digital Platforms for the Millennial Woman'
National: Jagran Prakashan - 'An App for Stakeholders'
 
Group: HT Media - 'OTTplay'
Group: HT Media - 'Slurrp'
 
Best Product Iteration
 
Regional: Malayala Manorama - 'Manorama Online'
 
Group: HT Media - 'Hindustan Times App Revamp'
 
Best Innovation in Newsroom Transformation
 
Group: Bennett, Coleman and Co - 'Future Fit Content Creating Organisation'
 
Winners in the INMA Global Media Awards competition will be announced virtually on 9 June.
 
 
 
 
 

 

 

Source:
Campaign India

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