Campaign India Team
Jul 22, 2011

Images from Wharton Future Of Advertising Round Table - India

The Wharton Future of Advertising Project aims to trace the evolutionary path of advertising that is emerging from the interplay between old media and emerging new media channels and a world in which consumers are the driving force. The India conference, held at the India Habitat Centre in Delhi on 20 July, 2011, brought together a select group of marketers, representatives of advertising, media and digital agencies, and some other people with an interest in the stream, to discuss the way forwar

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 day ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

1 day ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

1 day ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

1 day ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.