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The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai. Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each
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Between comparison charts and keywords searches, the humble product page has begun to lose its shine.
The era of the accountable, standardised ecosystem is beginning.
From global awards to brave work, Indian independent ad agencies are grateful that for the opportunity to come out of the shadows of larging holding companies.
What we call 'media fragmentation' is simply reality catching up with an industry that prefers linear planning templates.