Campaign India Team
Oct 28, 2021

IndIAA Awards 2021: Winners announced

Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win four awards each

IndIAA Awards 2021: Winners announced
The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai.
 
Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each. 
 
Winners were announced across 25 categories (full list of winners below). 
 
Along with the winners, the IAA felicitated 'Covid Humanitarian Heroes': CVL Srinivas, country manager, WPP India; Bhupal Ramnathkar, founder, Umbrella Design; and Raj Nair, CEO Madison BMB for being industry leaders with a heart and showing an ever-willing attitude to help a good cause.
 

Sr No

Category

1

AUTO FOUR WHEELERS

Maruti Suzuki- #CalculateKiyaKya

Client : Maruti Suzuki India

Creative Agency: Dentsu

2

AUTO OTHERS - (Joint Winners in this category)

 

(i)

Shell -#MoveWithShell | Truck Driver

Client : Shell

Creative Agency:  Wunderman Thompson

(ii)

 

 

 

 

 

TVS Eurogrip - Tyres For A Country Full Of Turns

Client: TVS Eurogrip

Creative Agency: Tilt Brand Solutions

3

 

 

 

BANKING AND FINANCE

RBL Bank - #RahoCyberSafe

Client: RBL Bank 

Creative Agency: Hoppipola Picture Company

4

CONSUMER DURABLES & UTILITIES

Havells - Feeling Fans

Client: Havells

Creative Agency: MullenLowe Lintas Group

5

CONSUMER ELECTRONICS

HP India - Upgrade to HP

Client: HP India

Creative Agency: Autumn Grey

6

 

 

 

 

 

CORPORATE

Mahindra Group- #WomenWhoRise

Client: Mahindra Group

Creative Agency: 22feet Tribal Worldwide

7

EDUCATION (Joint Winners in this category)    

(i)

Toppr - Switch To Soching

Client : Toppr

Creative Agency: MullenLowe Lintas Group

(ii)

Byju’s - When Parents Become Partners

Client: Byju’s

Creative Agency: Spring Marketing Capital.

8

ENTERTAINMENT MEDIA

ABP Studios - Stories Beyond Black Or White

Client: ABP Studios

Creative Agency: 82.5 Communications.

9

FASHION & ACCESSORIES

Bhima Jewellery - Pure As Love

Client: Bhima Jewellery

Creative Agency: Animal

10

FOOD & BEVERAGES - (Joint Winners in this category)

(i)

Horlicks - Tum Kab Itne Bade Ho Gaye

Client: Hindustan Unilever

Creative Agency: FCB Group India 

(ii)

Parle G - Asli Genius | Auron Ki Khushi

Client: Parle Products 

Creative agency: Thought Blurb

11

GOVERNMENT & NGOs - (Joint Winners in this category)

(i)

Population First (Laadli)- Stop WFH Harassment

Client: Population First & UNFPA

Creative Agency: MullenLowe Lintas Group

(ii)

Swayam - Soch Badlein Baat Badlegi

Client: Swayam

Creative agency: Ogilvy

12

HOME CARE

Surf Excel – Jo Dilon Ko Paas Laayein, Woh #RangAchheHain

Client: Hindustan Unilever

Creative Agency: Carlos Pereira

13

HOME DÉCOR & INFRA

Livspace – Don’t Try This At Home

Client: Livspace

Agency: Tilt Brand Solutions

14

INSURANCE

HDFC Life – #WhenIGrowUp

Client: HDFC Life

Agency: Wieden & Kennedy

15

NEWS MEDIA

DailyHunt - In Your Language | Right Recos

Client: DailyHunt

Agency: What's Your Problem

16

ONLINE CLASSIFIEDS,  MATRIMONY & DATING - (Joint Winners in this category)

(i)

 

 

Bumble - Make The First Move

Client: Bumble

Creative agency: The Script Room 

(ii)

JdMart - India Ka B2B Marketplace

Client: JDMart

Creative agency: Tilt Brand Solutions

17

ONLINE COMMERCE, TICKETING & SERVICES  Amazon Karigar - Hunar Hai Haath Mein

Client: Amazon India

Agency: Ogilvy

18

ONLINE ENTERTAINMENT

Dream11 - #YeApnaGameHai

Client: Dream 11

Agency: Tilt Brand Solutions

19

ONLINE PAYMENTS AND FINANCE

PhonePe - #KarteJaBadhteJa | Inspector Desai

Client: PhonePe

Agency: Leo Burnett India

20

PERSONAL CARE

Ponds Cold Cream - Soft Skin, Bhoolna Naamumkin

Client: Hindustan Unilever

Agency: Ogilvy

21

PHARMA, HYGIENE AND WELLNESS - (Joint Winners in this category)

(i)

 

 

Friends Adult Dry Pants - #AazadiMubarak

Client: Nobel Hygiene

Agency: The Womb

(ii)

Savlon -#NoHandUnwashed

Client: ITC 

Agency: Ogilvy

22

QSR AND FOOD ORDERING APPS

Swiggy - Try Something New

Client: Swiggy

23

TELECOM AND TECHNOLOGY

Facebook - More Together

Client: Facebook India

Agency: Dentsu

24

TRAVEL , TOURISM & HOSPITALITY

OYO - Long Term Relationships

Client: OYO Hotels & Homes

25

VOICE OF CHANGE

Unacademy - #TeachThemYoung | Know When She Needs You

Client: Unacademy

Agency: MullenLowe Lintas Group

 
Megha Tata, president, IAA, said, "A great jury, wonderful winning work, fantastic attendance of the who's who of advertising media and marketing. The IndIAA Awards have truly set a new benchmark in the industry."
 
Abhishek Karnani, chairman, IndIAA Awards, said, "Any award is only as good as the people who endorse it. I view the presence of such a high powered audience here today, and the presence of repeat sponsors, as a great endorsement for the IndIAA awards. Keeping in mind the phase we are hopefully emerging from, we have sculpted our awards event around a theme - that acknowledges and inspires the need to show - that there is good in everything around us. It just needs to be tapped into by us.”
 
Suresh Narayanan, jury chairman, and chairman and managing director, Nestle India, said, “It’s been a privilege and honour to be the jury chair for three years in a row. These awards are the most prestigious in advertising and communications. This year IndIAA Awards received 200 plus nominations across all the 31 categories. I want to congratulate every award winner for their outstanding work, you need to be truly proud of yourselves, your agency, partners, teams, customers, consumers, stakeholders and of everyone who has been involved in the success of the campaign.”
 
Source:
Campaign India