IndIAA Awards 2021: Winners announced

Ogilvy, MullenLowe Lintas and Tilt Brand Solutions win four awards each

Oct 28, 2021 04:55:00 AM | Article | Campaign India Team Share -

The India chapter of the IAA announced the winners of the IndIAA Awards on 27 October in Mumbai.

Ogilvy, MullenLowe Lintas Group and Tilt Brand Solutions were the most awarded winners on the night as they won four awards each.

Winners were announced across 25 categories (full list of winners below).

Along with the winners, the IAA felicitated 'Covid Humanitarian Heroes': CVL Srinivas, country manager, WPP India; Bhupal Ramnathkar, founder, Umbrella Design; and Raj Nair, CEO Madison BMB for being industry leaders with a heart and showing an ever-willing attitude to help a good cause.

Sr No	Category
1	AUTO FOUR WHEELERS Maruti Suzuki- #CalculateKiyaKya Client : Maruti Suzuki India Creative Agency: Dentsu
2	AUTO OTHERS - (Joint Winners in this category)
(i)	Shell -#MoveWithShell \| Truck Driver Client : Shell Creative Agency: Wunderman Thompson
(ii)	TVS Eurogrip - Tyres For A Country Full Of Turns Client: TVS Eurogrip Creative Agency: Tilt Brand Solutions
3	BANKING AND FINANCE RBL Bank - #RahoCyberSafe Client: RBL Bank Creative Agency: Hoppipola Picture Company
4	CONSUMER DURABLES & UTILITIES Havells - Feeling Fans Client: Havells Creative Agency: MullenLowe Lintas Group
5	CONSUMER ELECTRONICS HP India - Upgrade to HP Client: HP India Creative Agency: Autumn Grey
6	CORPORATE Mahindra Group- #WomenWhoRise Client: Mahindra Group Creative Agency: 22feet Tribal Worldwide
7	EDUCATION (Joint Winners in this category)
(i)	Toppr - Switch To Soching Client : Toppr Creative Agency: MullenLowe Lintas Group
(ii)	Byju’s - When Parents Become Partners Client: Byju’s Creative Agency: Spring Marketing Capital.
8	ENTERTAINMENT MEDIA ABP Studios - Stories Beyond Black Or White Client: ABP Studios Creative Agency: 82.5 Communications.
9	FASHION & ACCESSORIES Bhima Jewellery - Pure As Love Client: Bhima Jewellery Creative Agency: Animal
10	FOOD & BEVERAGES - (Joint Winners in this category)
(i)	Horlicks - Tum Kab Itne Bade Ho Gaye Client: Hindustan Unilever Creative Agency: FCB Group India
(ii)	Parle G - Asli Genius \| Auron Ki Khushi Client: Parle Products Creative agency: Thought Blurb
11	GOVERNMENT & NGOs - (Joint Winners in this category)
(i)	Population First (Laadli)- Stop WFH Harassment Client: Population First & UNFPA Creative Agency: MullenLowe Lintas Group
(ii)	Swayam - Soch Badlein Baat Badlegi Client: Swayam Creative agency: Ogilvy
12	HOME CARE Surf Excel – Jo Dilon Ko Paas Laayein, Woh #RangAchheHain Client: Hindustan Unilever Creative Agency: Carlos Pereira
13	HOME DÉCOR & INFRA Livspace – Don’t Try This At Home Client: Livspace Agency: Tilt Brand Solutions
14	INSURANCE HDFC Life – #WhenIGrowUp Client: HDFC Life Agency: Wieden & Kennedy
15	NEWS MEDIA DailyHunt - In Your Language \| Right Recos Client: DailyHunt Agency: What's Your Problem
16	ONLINE CLASSIFIEDS, MATRIMONY & DATING - (Joint Winners in this category)
(i)	Bumble - Make The First Move Client: Bumble Creative agency: The Script Room
(ii)	JdMart - India Ka B2B Marketplace Client: JDMart Creative agency: Tilt Brand Solutions
17	ONLINE COMMERCE, TICKETING & SERVICES Amazon Karigar - Hunar Hai Haath Mein Client: Amazon India Agency: Ogilvy
18	ONLINE ENTERTAINMENT Dream11 - #YeApnaGameHai Client: Dream 11 Agency: Tilt Brand Solutions
19	ONLINE PAYMENTS AND FINANCE PhonePe - #KarteJaBadhteJa \| Inspector Desai Client: PhonePe Agency: Leo Burnett India
20	PERSONAL CARE Ponds Cold Cream - Soft Skin, Bhoolna Naamumkin Client: Hindustan Unilever Agency: Ogilvy
21	PHARMA, HYGIENE AND WELLNESS - (Joint Winners in this category)
(i)	Friends Adult Dry Pants - #AazadiMubarak Client: Nobel Hygiene Agency: The Womb
(ii)	Savlon -#NoHandUnwashed Client: ITC Agency: Ogilvy
22	QSR AND FOOD ORDERING APPS Swiggy - Try Something New Client: Swiggy
23	TELECOM AND TECHNOLOGY Facebook - More Together Client: Facebook India Agency: Dentsu
24	TRAVEL , TOURISM & HOSPITALITY OYO - Long Term Relationships Client: OYO Hotels & Homes
25	VOICE OF CHANGE Unacademy - #TeachThemYoung \| Know When She Needs You Client: Unacademy Agency: MullenLowe Lintas Group

Megha Tata, president, IAA, said, "A great jury, wonderful winning work, fantastic attendance of the who's who of advertising media and marketing. The IndIAA Awards have truly set a new benchmark in the industry."

Abhishek Karnani, chairman, IndIAA Awards, said, "Any award is only as good as the people who endorse it. I view the presence of such a high powered audience here today, and the presence of repeat sponsors, as a great endorsement for the IndIAA awards. Keeping in mind the phase we are hopefully emerging from, we have sculpted our awards event around a theme - that acknowledges and inspires the need to show - that there is good in everything around us. It just needs to be tapped into by us.”

Suresh Narayanan, jury chairman, and chairman and managing director, Nestle India, said, “It’s been a privilege and honour to be the jury chair for three years in a row. These awards are the most prestigious in advertising and communications. This year IndIAA Awards received 200 plus nominations across all the 31 categories. I want to congratulate every award winner for their outstanding work, you need to be truly proud of yourselves, your agency, partners, teams, customers, consumers, stakeholders and of everyone who has been involved in the success of the campaign.”